Jennifer B.
🌟 Strategic Marketing Executive | Branding & Communications Leader | Enterprise Portfolio & Account Management Strategist | Growth-Focused, Customer-Centric Innovator
- Role
- Marketing Portfolio Planning Manager at New York Life
- Location
- Tampa, FL, US
- LinkedIn followers
- 500 followers
About Jennifer B.
As a Strategic Marketing Executive, I specialize in bridging strategy and execution to…
Experience
Marketing Portfolio Planning Manager
Feb 2025 — Present · Tampa, FL, US
Transforming marketing strategy through enterprise portfolio planning, governance, and strategic alignment.• Elevated Account Management from a portfolio oversight function to an enterprise-level strategic enabler, shaping how the organization plans, prioritizes, and funds initiatives.• Designed and launched the Account Management Portfolio Inventory Database, providing enterprise-wide visibility into workload, progress, and outcomes.• Built and implemented the LOB Project Intake & Prioritization Framework, creating governance to align initiatives with enterprise strategies and optimize resource allocation.• Developed the AM Strategy Tracker and planning tools that standardized the 2025 review and 2026 planning process across all lines of business.• Produced recurring health dashboards and executive presentations, giving leadership a clear, repeatable view of portfolio performance and risks.• Introduced a Chargeback Model Plan to increase financial accountability and transparency of AM services.• Created an Internal Advocacy Toolkit (elevator pitch, case studies, storytelling assets) to strengthen AM positioning and enable stakeholders to champion the function.
Education
Mukwonago High School
Diploma, General Studies
1987 — 1991
Cardinal Stritch University
Bachelor's Degree, Business Administration and Management, General
2005 — 2008
Waukesha County Technical College
Associate's Degree, Marketing
1994 — 1996
Skills
- Marketing Strategy
- Marketing Communications
- Marketing
- Advertising
- Trade Shows
- New Business Development
- Market Research
- Sales
- Brand Development
- Strategic Planning
- Social Media Marketing
- Business Development
- Product Development
- Crm
- B2b
- Email Marketing
- Market Planning
- Digital Printing
- Management
- Marketing Research
- E-Commerce
- Market Analysis
- Cross-Functional Team Leadership
- Direct Mail
- Brand Management
- Public Relations
- Sales Operations
- Newsletters
- Lead Generation
- Event Planning
- Corporate Communications
- Business Analysis
- Social Media
- Marketing Management
- Inbound Marketing
- Salesforce.com
- Collateral
- Sales Support
- Marketing Literature
- Promotions
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