Jen Blanchard

Strategic Animal Health Executive and Brand Leader | Head of Marketing - Equine at Zoetis Inc.

Role
Head of Marketing - Equine at Zoetis
Location
Charlotte, NC, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Jen Blanchard

Strategic animal health executive who lives at the intersection of business and…

Experience

  1. Head of Marketing - Equine

    Zoetis

    Jan 2021 — Present · New York, NY, US

    Executive marketing leadership for Equine division of the world\'s largest animal health company - a Fortune 500 enterprise. Oversight for brand, portfolio and product marketing strategy and execution. Retail, data science and digital ecosystem stewardship (paid/earned/owned). Product ownership, extensive financial forecasting, lifecycle and demand planning, M+A activity, pipeline management, P+L responsibility. ELT member- 2024 winner of the She Runs It \"Changing the Game\" Brainwave award for disruption, innovation and leadership in marketing, media and tech- 2023 winner of the Brand Innovators Women in Marketing: Industry Innovation Award for Health & Wellness category - 2023 Effie award finalist for marketing effectiveness for the \"Long Live the Horse\" campaign - a first ever for Zoetis - 2022 MediaPost Creative Media Awards Top-Three Finalist for \"Long Live the Horse\"- LLTH campaign also awarded by Addy, The Show, NAMA and the Equus Film Festival - Board of Directors for Equine Network Foundation (2024 - present)- Marketing Alliance member for American Horse Council (2021 - present)- External advisor to American Association of Equine Practitioners\'(AAEP) Foundation for the Horse strategic planning committee (2023 - present)- Member of CSU\'s Equine Science Advisory Committee (2025 - present)

Education

  • University of Pennsylvania - The Wharton School

    Business Administration and Management, Finance

  • University of Minnesota-Twin Cities

    English, History

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Jen Blanchard — Head of Marketing - Equine at Zoetis in Charlotte, NC, US | Unifers