Jennifer Bird
Head of Digital Business Development @Ato Records
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WORK HISTORY
Head of Digital Business Development @Ato Records
EDUCATION
Columbia College Chicago
Master of Arts Administration, Music Business
University of Southern California
Bachelor of Science - BS, Business Administration, focus in Finance
SKILLS
ABOUT JENNIFER BIRD
Digital strategist with a track record of optimizing distribution channels and forging partnerships. Expertise in crafting and executing digital marketing strategies, driving successful album launches for globally renowned artists. Proven in driving revenue growth and financial results through innovative digital initiatives and project management. Worked with such artists as: Radiohead, Green Day, the Beatles, Madonna, Alicia Keys, Coldplay, Dave Matthews Band, Alabama Shakes, Red Hot Chili Peppers, Linkin Park, Metallica, Tim McGraw, Muse, Damien Rice, the Flaming Lips, Josh Groban, Michael Bublé, Phish, My Morning Jacket and many others. Specialties: • Digital Business Development• Digital Distribution• Project Management• Social Media• Digital Marketing • Content Development and Strategy• Digital Sales Strategy • Website and App Development• Online Advertising• Team Building and Talent Development• Metadata Management
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