Jennifer A. Ross
Vice President Marketing, Communications and Recruitment @Shad Canada
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WORK HISTORY
Vice President Marketing, Communications and Recruitment @Shad Canada
Waterloo, ON, CA
EDUCATION
University of Limerick
Bachelor of Arts (B.A.)
Wilfrid Laurier University
Honors Bachelor of Arts (BA)
Canadian Securities Institute
Canadian Securities Course (CSC)
Humber College
Post graduate certificate
SKILLS
ABOUT JENNIFER A. ROSS
I’m a purpose-driven marketing and communications leader who believes in the power of storytelling to shift perception, spark action, and create impact. At Shad Canada, I’ve had the privilege of leading a national rebrand by transforming the perception of the program from an exclusive opportunity to an inclusive space where curious, driven youth from all backgrounds can see themselves thrive. I lead a team of talented professionals and together we craft and execute full-funnel marketing strategies that grow awareness, deepen engagement, and drive application growth. My career has always been about connecting people to ideas and opportunities—from spearheading public awareness campaigns in the non-profit sector to creating integrated strategies that elevate education, innovation, and equity. I bring a mix of strategic thinking, creative energy, and collaborative leadership to every challenge. Whether I’m rolling up my sleeves on a new campaign, building partnerships, or mentoring my team, I’m guided by curiosity, empathy, and a commitment to making change that matters.
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