Jen Appel-Wilson

About Jen Appel-Wilson

I’m a marketing and communications leader with a foundation in public relations, storytelling, and brand strategy—passionate about building meaningful connections and driving impact through thoughtful, audience-first campaigns.Before transitioning into my current role, I founded and led The Catalyst Publicity Group, a boutique entertainment PR firm where I partnered with over 400 artists, record labels, music festivals, and conferences. Through this work, I developed and executed strategic campaigns, secured media coverage, and helped clients navigate an evolving digital landscape. That entrepreneurial experience continues to shape how I approach marketing today—with a focus on creativity, agility, and results.Now, as Senior Manager of Marketing Communications at BBYO, I lead movement-wide marketing efforts that engage teens, families, alumni, and communities around the world. My work spans integrated campaigns across email, social media, PR, and digital platforms, supporting membership growth, brand visibility, and major initiatives, including BBYO’s International Convention.I’m also deeply committed to education and mentorship. As an Adjunct Professor at Florida Atlantic University, I teach courses in public relations, marketing, and research, and previously served as Faculty Advisor for Hoot/Wisdom Recordings, FAU’s student-run record label. Supporting the next generation of marketers and creators is one of the most meaningful parts of my work.Throughout my career, I’ve had the opportunity to speak at industry events like SXSW and Launch Music Conference, and guest lecture at universities including FAU, Johnson & Wales, and Millersville University. Whether in the classroom or on stage, I’m driven by a desire to share knowledge and spark new ideas.At my core, I care about building community, elevating voices, and creating work that resonates.I’m always open to connecting, collaborating, and exploring new ideas.

Experience

1. Senior Manager, Marketing Communications

   BBYO

   Jul 2023 — Present

Education

• Barry University

  Masters of Arts, Public Relations/Corporate Communications

  2009 — 2011

• Indiana University Bloomington

  Bachelors of Arts and Science, Communication and Culture

  2005 — 2009

Skills

• Event Management
• Brand Development
• Marketing
• Copy Editing
• Publications
• Email Marketing
• Music
• Blogging
• Event Planning
• Radio
• Twitter
• Press Releases
• Digital Media
• Microsoft Office
• Digital Marketing
• Storytelling
• Advertising
• Magazines
• Web Content Writing
• Management
• Television
• Search Engine Optimization (SEO)
• Creative Writing
• Publicity
• Music Industry
• Nonprofit Organizations
• Social Media
• Social Media Marketing
• Editing
• Editorial
• Public Relations
• Media Relations
• Writing
• Marketing Communications
• Facebook
• Corporate Communications
• Public Speaking
• Special Events
• Copywriting
• Entertainment