Jennifer Stone
- Role
- Assistant Vice President, Portfolio Marketing - Digital at EXL
- Location
- Durham, NC, US
- LinkedIn followers
- 500 followers
About Jennifer Stone
At my core, I’m a storyteller. Whether defining a brand’s voice, crafting a technical…
Experience
Assistant Vice President, Portfolio Marketing - Digital
Sep 2021 — Present
Whether your goals are scaling the use of AI and digital, redesigning operating models, or driving better and faster decisions, EXL partners with you to help you gain—and maintain—competitive advantage with efficient, sustainable models at scale. Marketing leader responsible for planning, developing, implementing, and managing the overall marketing strategy for EXL digital. • Own the market-facing portfolio architecture, GTM processes, and solution launches for the digital and AI team within EXL in collaboration with business and sales leadership. • Partner with leaders across the organization to develop market positioning, competitive analysis, messaging, content, campaign, and launch strategies. • Develop the marketing strategy and associated global campaigns, content, and thought leadership to generate qualified leads resulting in new pipeline opportunities, building brand awareness, and establishing EXL as a thought leader in the market. • Collaborate with sales to develop sales plays and GTM programs that help drive the pipeline, find new buyers, and cross-sell into existing accounts. Enable sellers with messaging, value props, content, and tools to enable client conversations.
Skills
- Creative Strategy
- Photoshop
- Online Marketing
- Creative Direction
- SEO
- Advertising
- Influencer Marketing
- Sem
- Digital Marketing
- Graphic Design
- Web Advertising
- Marketing
- Layout
- Typography
- Online Advertising
- Photography
- Corporate Identity
- Web Design
- Illustration
- Interaction Design
- Magazines
- Fashion
- Concept Development
- Interactive Advertising
- Digital Illustration
- Indesign
- Graphics
- Corporate Branding
- Art Direction
- Branding & Identity
- Content Marketing
- Blogging
- Fashion Design
- Market Research
- Copywriting
- Mac
- Adobe Creative Suite
- Direct Mail
- Newsletters
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