Jennifer Oldemeyer

About Jennifer Oldemeyer

I have more than 12 years of experience writing compelling content for both humans and…

Experience

1. Senior Marketing Strategist

   Panorama Consulting Group

   Apr 2018 — Present · Greenwood Village, CO, US

   12 of the 23 blog posts I posted between September and October 2020 rank on page three or higher, and the average monthly clicks for all these posts is 45 per post (as of February 2021)• Used insights from SEO tool, SEM Rush, to inform blog topics and internal linking; considered volume and competitors’ rankings • Evaluated keyword list from SEO firm to assess the intent behind each search term and voiced my concerns whenever the intent misaligned with our target audience• Analyzed and presented marketing metrics and updates at annual company-wide meeting• Served as the HubSpot SME and assisted the sales admin whenever she needed guidance with the workflow and administrative aspects• Targeted unengaged leads using specialized email platform outside of main CRM; during a six-month period, several of these leads ended up reengaging which eventually resulted in of revenue• Used extensive document written by executive to write content for new service offering landing pages• Maintained a strong understanding of the methodology for each of our service offerings so I could effectively write blog outlines and edit blogs• Coordinated almost all the logistics of virtual events, which we hosted 2 to 3 times per year• Coordinated every aspect of joint-webinar development and promotion with vendors• Frequently communicated with internal experts to recruit them for hosting webinars, recording videos, speaking on podcasts, speaking with journalists and making sense of industry benchmark survey data• Conducted research and wrote content for 5 to 6 industry reports per year, which often involved communicating with vendors to stay up-to-date on software functionality• Cross referenced multiple data points and sought a small amount of input from internal experts to write commentary for large industry report• Created several paid social ads per week on Facebook, Twitter and LinkedIn, while continually improving our audience targeting

Education

• Colorado State University

  Bachelor’s Degree

  2008 — 2012

Skills

• Feature Writing
• Marketo
• Editing
• Marketing Automation
• Community Outreach
• Copywriting
• Journalism
• Event Planning
• Blogging
• Research
• Marketing Strategy
• Strategic Communications
• SEO
• Integrated Marketing Communications Planning
• Writing
• Analytics
• Public Relations
• Media Relations
• Proofreading
• Communication Strategy
• Press Releases
• Integrated Marketing
• Adobe Photoshop
• Ap Style
• Microsoft Office
• Social Media
• Marketing
• Copy Editing
• Wordpress
• Leadership
• Video Editing
• Nonprofits
• Customer Service
• Google Analytics
• Social Media Marketing
• Html
• Hubspot
• Corporate Blogging
• Strategic Planning
• Marketing Communications