Jena Boyle

About Jena Boyle

As a Senior Field Marketing Manager at HashiCorp, I bring extensive expertise in field marketing, with a strong focus on account-based marketing (ABM), media relations, and social media marketing. With over 13 years of experience, I have consistently contributed to the alignment of marketing and sales strategies to achieve and surpass pipeline targets while fostering effective collaboration across teams. At HashiCorp, I lead initiatives across strategic accounts in the West region, managing pipeline creation, acceleration, and retention. My responsibilities include executing high-impact events, collaborating with sales teams, and developing strategies for customer engagement. By leveraging my ABM certifications and strategic communication background, I focus on delivering measurable outcomes that align with business objectives.

Experience

1. Sr Field Marketing Manager

   Hashicorp

   Jun 2023 — Present

   Managed budget and strategy for West region strategic accounts with 18 account teams and highest pipeline targets worldwide – consistently exceeding marketing contribution goals. Responsible for pipeline acceleration, creation, and retention. Executed an average of 15 proprietary 1:1 and 1:few events per quarter with decision maker and executive level engagement. Strategic partner for sales, reporting on weekly calls and QBRs for three territories alongside sales management. Developed and led all actions, communications and protocols for large conferences focusing on recruitment, lead generation, executive meetings, and follow up strategy. Managed 4-6 ABM accounts updated consistently with account team.

Education

• Washington State University

  Bachelor of Arts in Strategic Communication, Emphasis in Public Relations

  2009 — 2013

Skills

• Advertising
• Fashion
• Social Media
• Public Speaking
• Public Relations
• Media Relations
• Event Planning
• Social Networking
• Social Media Marketing
• Time Management
• Marketing
• Microsoft Office
• Sales
• Press Releases
• Marketing Communications
• Facebook
• Event Management
• Powerpoint