Jen Zudonyi

WORK HISTORY

EDUCATION

SKILLS

ABOUT JEN ZUDONYI

Jen leads Go-To-Market strategy for NBA on Amazon Prime Video. Most recently, she oversaw brand and consumer marketing efforts for Warner Bros. Discovery\'s multimedia partnerships with the NHL and U.S. Men\'s and Women\'s Soccer.Previously, she served as Director of Brand Marketing for Bleacher Report, overseeing consumer-facing and B2B initiatives for the most engaged sports media brand in the world. From launching campaigns in support of original content and the brand\'s proprietary app, to leveraging talent relationships to amplify initiatives for B/R and brand partners, to enhancing the cultural aspects of the brand through creative ecomm and experiential initiatives, and more, Jen and her team were responsible for making sure fans and consumers knew the value B/R brought them, no matter where or how they engaged. Prior to B/R, Jen served in entertainment marketing and communications roles at Major League Baseball where she helped re-energize the League\'s marketing efforts, spearheading the launch of the first-ever slate of off-platform original content, creating a new three-day event during All-Star Week featuring live music and art, merchandise customization, and drops of exclusive items, launching strategic partnerships like that of Shred Hate with ESPN and No Bully, which brought a comprehensive, bullying prevention program to 70+ schools across the country, and more. As part of the communications department, she led entertainment PR efforts, produced a concert series and served as lead publicist for the MLB All-Star Concerts with artists like Demi Lovato, Mariah Carey, Imagine Dragons, Gwen Stefani and more.Jen\'s approach to branding is to lead with values and purpose and that\'s how she tries to live her life. She lives in Brooklyn, NY with her wife Lauren and son Luke.