Jen Thompson
- Role
- Senior Marketing Program Manager, Svb Us at Silicon Valley Bank
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Jen Thompson
In every workplace and in every role, I am the glue that keeps everyone collaborating…
Experience
Senior Marketing Program Manager, Svb Us
Feb 2021 — Present
Responsible for the end to end program management for key marketing campaigns that support the Accelerator and Growth and Corporate Banking teams within Tech and Life Science and Healthcare Banking commercial bank. Including:\\\\n• Partner with the Marketing Owner/Product Marketing Lead and cross-functional stakeholders in the development of campaign strategy and execution plan\\\\n• Develop campaign brief, collaborating with Integrated Marketing Strategist, Content Strategist and Channel Strategist\\\\n• Build and publish cross-functional program project plan and timeline, including defining workstreams, assigning owners, and agreeing deliverable dates. Campaign team members include marketing, product, sales, and analytics and sales operations\\\\n• Manage the development and production of marketing deliverables and facilitate campaign reporting and optimizations\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
Education
Baylor University - Hankamer School of Business
Bachelor of Business Administration, International Business and Marketing; Non-Profit Marketing
2006 — 2010
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