Jen Steere

Director of Brand Partnerships @Rockporch

Lead two core business functions- Platform Management: Own client relationships with affiliate brand partners on the RockPorch platform, leading regular client calls, onboarding 500+ new partners, and driving long-term growth- Campaign Management: Build, pitch, and execute performance-driven influencer campaigns end-to-end (managing budgets, sourcing, outreach, briefing, contracting, client relations, ad spend, post-campaign reporting).• Scaled RockPorch Connect from a nascent program into a high-performing influencer marketing channel, achieving average lift of 3,300% in impressions, 400% in traffic, and 700% in sales over prior benchmarks.• Partner with paid media, brand strategy, and creative teams to develop integrated TikTok, Instagram, and YouTube campaigns, embedding creators into holistic marketing initiatives while ensuring alignment with KPIs and trends.• Manage contractors and directed cross-functional teams to deliver on campaign goals.• Oversee performance tracking with HubSpot CRM and RockPorch platform for accurate attribution and reporting.