Jen Pinkston

About Jen Pinkston

With 20 years of experience in creative direction, brand strategy, and marketing, I currently serve as Director of Marketing and Creative at Katie Kime, where I lead brand storytelling and integrated marketing strategy across channels.In my current role, I focus on building a more diversified marketing ecosystem— expanding beyond paid media to drive sustainable growth through owned and earned channels, including content, partnerships, community, retail experiences, and brand collaborations. By aligning creative with performance marketing, I work to ensure that every campaign not only tells a compelling story but also contributes to long-term customer acquisition and retention.I began my career in retail at LF Stores in Los Angeles, a boutique brand with more than 20 locations nationwide, where I developed a foundation in visual merchandising and store experience. From there, I transitioned into wardrobe styling, working across television, commercial, print, and red carpet, getting valuable firsthand experience in production and bringing creative to life as a part of crews as small as 8 and as large as 150. Through that experience I founded a digital content company, producing creative work for more than 100 clients— including Target, Williams Sonoma, Honest Baby, and Gap, among others— to launch new product categories and produce large-scale campaigns.In 2020, with a desire to build a brand from end to end, I launched La Paloma, a children’s sleepwear brand that experienced rapid growth in its early years, including a brand partnership with J.Crew, and achieved profitability, before exiting the company and joining the in-house team at Katie Kime.Whether developing a brand’s visual identity and positioning or building marketing strategies that drive sustainable growth, I bring an end-to-end understanding of how brands are built. Having worked across every stage— from product development and production to creative direction, marketing strategy, and digital conversion— I understand how each piece of the business connects. Whether producing large-scale campaigns with teams of more than 100 or building scrappy early-stage marketing engines, I bring a love for strategy, a keen eye for detail, and a deep belief in the power of thoughtful storytelling to create meaningful connections and long-term growth.

Experience

1. Director of Marketing and Creative

   Katie Kime

   Jan 2026 — Present

Education

• The University of Texas at Austin

  Certificate, Business Foundations

• The University of Texas at Austin

  Bachelor of Science - BS, Apparel and Textiles

  2002 — 2006

Skills

• Styling
• Television
• Interior Design
• Broadcast
• Fashion
• Wardrobe
• Film
• Editorial
• Public Relations
• Event Planning
• Facebook
• Blogging
• Creative Direction
• Social Media
• Advertising
• Social Media Marketing
• Fashion Shows
• Social Networking
• Celebrity
• Photoshop
• Entertainment
• Publicity