Jen Overbye

About Jen Overbye

As a digital marketer, I tell the stories of products or brands and strategize how to…

Experience

1. Social Media Manager

   Hamilton Beach Brands Inc.

   Mar 2020 — Present

   Implemented the 2021 U.S. Proctor Silex digital rebrand- Created and managed launch of social platforms, including Facebook and Instagram - Created drip email campaign - Established content strategy and worked with creative and test kitchen teams to develop 32 recipes and 10 blogs for website in 2021 - Partnered with internal creative department and advertising agencies to execute multiple paid social campaigns - Wrote creative briefs and provided insight on creative process to ensure visual assets for campaigns were in keeping with channel best practices - Created and executed social strategy for Hamilton Beach, Weston Brands, and Proctor Silex on Facebook, Instagram, Twitter, and Pinterest - Managed giveaway program from 20••••22 for Hamilton Beach, Proctor Silex, and Weston Brands to grow contact lists and social audiences - Executed paid social media strategy across Meta, and Pinterest for Weston Brands, Hamilton Beach, Proctor Silex, Brightline, and Clorox Home Appliances brands - Identified, vetted, and negotiated with TikTok influencers and created a video ad campaign on TikTok

Education

• William & Mary

  BA, Philosophy

  2010 — 2012