Jen Huie

Audience, Marketing and Data @ TED

Role
Senior Director, Audience Strategy & Growth at TED Conferences
Location
Brooklyn, NY, US
LinkedIn followers
500 followers

About Jen Huie

Currently leading TED\'s Audience Strategy team, driving top-of-funnel audience growth that translates into bottom-of-funnel acquisition and monetization opportunity. Built TED\'s Media Data + Insights function, with a focus on translating data into insights, impactful narratives and actionable recommendations that guide executives, business teams and content producers in expanding brand reach, deepening audience engagement and generating revenue. Launched TED\'s first influencer and editorial partnerships to support impact initiative, TED Countdown, and its goals of initiating action around climate change. Introduced and led TED\'s first-ever audience and brand research studies, which effectively built internal understanding of audience behavior, impact, brand perception and the competitive landscape.

Experience

  1. Senior Director, Audience Strategy & Growth

    TED Conferences

    Oct 2024 — Present

Education

  • Marquette University

    Bachelor of Arts (BA), Journalism

  • City St George’s, University of London

    Study Abroad

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Jen Huie — Senior Director, Audience Strategy & Growth at TED Conferences in Brooklyn, NY, US | Unifers