Jen Chang

Marketing and Communications Manager @Ubc Botanical Garden

Vancouver, BC, CA

Leads Marketing & Communications mission and strategic priorities through comprehensive resource management while serving as an integral member of the Senior Leadership Team providing authoritative counsel to drive aligned, effective, and organization-wide strategy execution.• Advances membership and visitor engagement through strategic, data-informed initiatives, leveraging analytics to optimize multi-channel performance metrics, ensure organizational alignment, and maximize return on investment• Provides executive leadership and project management expertise to steer complex, cross-functional initiatives—such as the end-to-end development and launch of a user-centered website—delivering strategic alignment, stakeholder collaboration, and measurable organizational impact.• Drives transformative change initiatives, by championing cross-functional initiatives, including the launch of the inaugural annual report and five-year strategic plan, fostering collaboration, strengthening stakeholder trust, and embedding sustainable practices across the organization• Leads the development of the comprehensive brand and content strategies across channels, partnering with leadership and volunteers to optimize digital platforms and elevate engagement through emerging trends and technologies• Directs and approves appointments in Marketing & Communications, entrusting authority to empower teams, cultivating a high-performing leadership culture, and serving as the organization’s representative in official and stakeholder engagements.

University of the Philippines

Master of Business Administration (MBA)

University of the Philippines

Bachelor of Science (BS), Business Administration and Management, General