Jen Fox
Director of Marketing and Public Relations at Global Arts Live
- Role
- Director of Marketing and Public Relations at Global Arts Live
- Location
- Providence, RI, US
- LinkedIn followers
- 500 followers
About Jen Fox
Experienced and loyal arts marketing professional.
Experience
Director of Marketing and Public Relations
Oct 2009 — Present · Cambridge, MA, US
MarketingDevelop, implement, and evaluate marketing and publicity schedules. Develop, implement, and evaluate organization wide digital marketing strategy. Create and implement social media strategy encompassing Facebook, Twitter, and Instagram. Supervise graphic designer, interns, volunteers, development associate, box office manager, production vendors, digital advertising agency, and webmaster. Draft and distribute press releases to media, coordinating interviews as requested. Coordinate and negotiate media buys. Construct email marketing plan and content and analyze patron response to email campaigns. Track marketing expenses on a per show and bi-annual basis. Conceptualized and co-manage young professional group, CRASHers, where responsibilities include identifying and recruiting potential members, initiating collaborations with community organizations, proposing and managing budget, and designing engagement activities. Draft and edit concert descriptions, concert program and brochure content, website content, social media content, and ad copy. Led team in the redesign and relaunch of the WMCA website. Assist in the creation of WMCA 25th anniversary season events and promotionsConcert OperationsCoordinate all concert logistics including travel, accommodations, insurance, and hospitality. Advance performances with artist, venue, sound, and lighting vendors in venues with capacities ranging in size from 300-2,600. Perform venue and artist settlement
Education
Isenberg School of Management, UMass Amherst
Bachelor of Business Administration (BBA), Marketing and Communications
2002 — 2006
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