Jen Laser

About Jen Laser

Highly driven with a pattern of challenging myself to learn new skills personally and professionally. I’m passionate about running, health, and learning about the way the mind-body works. This excites me because I love challenging myself to take on a new point of view, achieving new goals and seeing progress over time, knowing that I’m better today than yesterday. I’m an experienced marketing research and innovation consulting director. My background has sharpened my abilities to analyze large quantities of data, including consumer survey data, advanced modeled data, and external data sources to identify levers to improve innovation outcomes. My experience has also made me a strong client service partner. I’ve presented hundreds of reports to client teams by breaking down technical research concepts into understandable language and have designed research projects to address key objectives.

Experience

1. Na Demand and Shopper Solutions Team Lead

   NielsenIQ

   Aug 2025 — Present

Education

• Universidad de Sevilla

  Study Abroad

• Indiana University - Kelley School of Business

  BS, Marketing, Operations, Spanish Minor

  2007 — 2011

• Indiana University - Kelley School of Business

  Master of Business Administration - MBA

Skills

• Leadership
• Market Research
• Marketing
• Management
• Microsoft Word
• Spanish
• Microsoft Office
• Data Analysis
• Event Planning
• Microsoft Excel
• Powerpoint