Jen Koester
Marketing Manager at Specialized | Product Marketing, Go-to-Market
- Role
- Marketing Manager at Specialized Bicycle Components
- Location
- Boulder, CO, US
- LinkedIn followers
- 500 followers
About Jen Koester
Award-winning global brand marketer with 8+ years leading integrated go-to-market strategies for lifestyle and performance products. Known for launching iconic products like S-Works Torch and S-Works Ares 2, driving athlete-backed storytelling, and shaping brand narratives that resonate with core users and new audiences alike.
Experience
Marketing Manager
Specialized Bicycle Components
Jan 2023 — Present · Boulder, CO, US
Education
Loyola Marymount University
Bachelor of Arts (B.A.), Organizational Communication & Journalism
2010 — 2014
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