Jen Jonasson

About Jen Jonasson

Innovative and enthusiastic marketing professional that takes initiative, fosters productive cross-functional team relationships, and successfully executes marketing goals in a variety of influential ways. I am passionate about, and experienced in, building and leading communication operations and product management for small, medium and large companies. I create and nurture marketing campaign strategies based on current market research and trend development to expand brand recognition resulting in lead generation and direct sales. I specialize in helping multiple divisions within an organization achieve results and I have maintained success by building strong relationships with colleagues, clients, and vendors to set positive tones around the goals of the company. My willingness to try new things leads to decisive actions, adaptability, and the capability of exceeding expectations.Specialties: Content creation, communication, strategy, project management, merchandising, market research, trend development, metrics and data analytics, campaigns, brand recognition.Industries: Healthcare, Healthcare IT, Commercial, Education, Insurance, Non-ProfitTechnical Skills: Salesforce, Pardot, Marketo, Hubspot, SEO, CRM, HTML

Experience

1. Chief Sales and Marketing Officer

   Business Insurance

   Jun 2025 — Present

   Leads sales and marketing operations, doubling company profit and client revenue across all platforms.

Education

• College of Lake County

  Marketing , Business, Management, Marketing, and Related Support Services

  1999 — 2000

• Columbia College Chicago

  Marketing/Marketing Management, General

  2001 — 2003

• HubSpot Academy

  Marketing

  2017 — 2019

Skills

• Google Analytics
• Brand Management
• Marketing Strategy
• Internal & External Communications
• Trade Show Strategy
• B2c Marketing
• Google Docs
• Corporate Branding
• Online Advertising
• Account Management
• Campaign Management
• Market Research
• Healthcare Industry
• Marketing
• Event Planning
• Marketing Management
• Google Adwords
• Strategic Communications
• Leadership
• Crm Integration
• Digital Marketing
• Product Marketing
• Email Marketing
• Strategy
• Brand Awareness
• Data Analysis
• Social Media Marketing
• Brand Development
• Project Implementation
• Smartsheet
• Content Marketing
• Project Management
• Budget Management
• Microsoft Office
• Sales
• Media Relations
• Trade Show Signage
• Integrated Marketing
• Campaign Strategies
• Strategic Planning