Jen Hopkins
Senior Manager, Full Funnel Marketing - Eggo & MorningStar Farms at Kellanova Company
- Role
- Senior Manager, Full Funnel Media and Experience Planning - Eggo & Morningstar Farms at Kellanova
- Location
- Battle Creek, MI, US
- LinkedIn followers
- 500 followers
Advertising & MarketingView LinkedIn profile
About Jen Hopkins
Data‑driven marketing leader with 18+ years of experience across media planning, digital,…
Experience
Senior Manager, Full Funnel Media and Experience Planning - Eggo & Morningstar Farms
Oct 2023 — Present · Battle Creek, MI, US
Education
Gardner-Webb University
Master of Business Administration, Marketing
2009 — 2011
University of Michigan - Stephen M. Ross School of Business
Bachelor of Business Administration, Marketing
2003 — 2007
Skills
- Leadership
- Product Marketing
- Social Media Marketing
- Consumer Products
- Integrated Marketing
- In-Store Marketing
- Shopper Marketing
- Management
- Strategy
- Marketing
- Strategic Planning
- Digital Marketing
- Market Planning
- Brand Management
- Cross-Functional Team Leadership
- Brand Development
- Marketing Strategy
- Marketing Management
- Competitive Analysis
- Customer Insight
- Forecasting
- Marketing Research
- Market Research
- Product Development
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