Jen Griffith
Principal Product Manager @Roofr
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WORK HISTORY
Principal Product Manager @Roofr
London, ON, CA
Roofr’s mission is to be the trusted foundation for roofing professionals to build their success. As Principal Product Manager, I’m leading a new product category that helps roofing businesses grow through inbound and outbound digital marketing.My role focuses on:* Defining and executing the go-to-market strategy for Roofr’s top-of-funnel product suite * Partnering with a major strategic collaborator to commercialize an AI-powered marketing solution * Working with cross-functional teams across Product, Design, and Engineering to bring new products from zero to one * Building relationships with pilot customers to identify key growth opportunities and guide product direction * Collaborating with customer-facing teams to operationalize how Roofr helps roofers attract, onboard, and grow their businesses
EDUCATION
Lambton College
Three Year Advanced Diploma, Computer Programmer Analyst
ABOUT JEN GRIFFITH
As a high-leverage, end-to-end product strategist with 20+ years of technical execution, I specialize in driving 0→1 innovation, product-led growth (horizontal & vertical), and niche market product acceleration across SaaS, health tech, legal tech, enterprise systems, and internal platforms. My work spans both customer-facing tools and internal systems, always focused on delivering scale, efficiency, and operational excellence.My approach blends deep technical fluency with systems thinking and values-driven leadership. I thrive in ambiguity, excel at asking the hard questions, and am known for architecting bespoke strategies tailored to product constraints, market dynamics, and company goals. I was invited to found and lead the Enterprise B2B division at Dr.Bill, defining the growth strategy, product vision, and execution model for a new market vertical. I\'ve also led 0->1 platform builds, product unification strategies, and driven product innovation across healthcare, legal, non-profit, and energy sectors.I design workflow-anchored, execution-oriented products that generate compounding growth and value across domains. My passion lies in building ecosystems where product, engineering, and operations can win together - turning complex challenges into clear, actionable solutions that unlock durable growth.In my personal explorations and in my work as Director of Inazuma Ryuha, I\'ve leveraged AI as a powerful collaborator for refining communication, developing frameworks, assisting with legal and accounting tasks, and even writing code - always with an eye toward improving outcomes and human experience.
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