Jen Birach

Executive Director of Marketing Communications @University of Northern Colorado

CO, US

Lead UNC’s central marketing team across brand strategy, digital campaigns, CRM, internal communications, and organic social media.• Created and launched the university’s current brand campaign, “What Will Your Story Be?”, spanning paid media, out-of-home, digital, video, print, and student-centered creative.• Oversee UNC’s Slate CRM, expanding usage for email, texting, events, forms, and record development for enrolled students and faculty/staff.• Serve as brand manager, ensuring message and visual consistency across all platforms. • Build brand equity by partnering with units and events to maintain a cohesive verbal and visual identity.• Drive data-informed strategies for campaign performance, SEO, lead generation, and paid digital advertising.• Partner with Admissions on major enrollment initiatives, including Aims2UNC, and serve on the university’s Strategic Enrollment Committee (SEC).• Guide internal communications strategy to support student success, retention, and cross-campus engagement.• Lead a high-performing, cross-functional team with clear goals, strong morale, and a shared sense of purpose.• Expanded the student employee program to grow capacity while providing meaningful work experiences for UNC students.• Strengthened UNC’s organic social media presence with improved structure, dedicated oversight, and measurable gains in reach and engagement.

Columbia College Chicago

BFA, Art + Design, Advertising Art Direction