Jemma Rathore

WORK HISTORY

EDUCATION

ABOUT JEMMA RATHORE

Born and raised in Edinburgh, I developed a passion for the visual arts from an early age, leading me to pursue a solid educational foundation in History of Art. My career has taken me across the globe, where I’ve held various roles in the creative industries before launching my own brand consultancy in 2017.I began my career in Edinburgh’s galleries, gaining invaluable experience in both public and commercial spaces. In 2015, I relocated to Dubai to become Head of Digital for The Art Dubai Group, where I managed the online presence for major cultural events such as Art Dubai, Design Days Dubai, Dubai Design Week, and Downtown Design. The following year, I joined Gulf Photo Plus as Marketing and Community Manager, overseeing the region’s longest-running photography event. This role clarified my passion: focusing on the impact of my role rather than being confined to a specific industry.In 2016, I was headhunted to join INDPT, a leading innovative restaurateur in the GCC, as Creative Director. There, I shaped the culinary landscape with unique dining experiences, managed a team of 12 creatives, and collaborated with global brands like Kenzo, Chevrolet, Corcel, and Bloomingdales.Returning to Edinburgh in 2017, I founded Meraki Concept Studio, a global brand consultancy dedicated to partnering with visionary founders in creating brands that resonate, endure, and build lasting connections. I delve deep into understanding my clients’ unique value propositions, helping them bring their brands to life in all manifestations—from identity and strategy to execution and growth. In 2021, I strategically downsized MCS, returning to a solo-led consultancy to provide a more focused and personalised service, ensuring each client receives my full attention and expertise.In 2022, I co-founded BEATNIK with my fiancé, a daytime hangout serving specialty coffee and select offerings. This venture complements my passion for creativity and community, blending the art of brand creation with the joy of exceptional coffee experiences. We’re excited to expand this journey, with our second location set to open in the Netherlands in 2025/26.