Juan Echevarria

About Juan Echevarria

Senior executive with 15+ years of experience leading go-to-market strategy for developer platforms, cloud infrastructure, networking, data center innovation, and live gaming ecosystems.I specialize in bringing technically complex platforms to market—translating cloud, network, data center, AI, and security architectures into clear, developer-first product marketing that drives adoption, retention, and durable growth. I work deeply with engineering teams to debate architecture, influence roadmaps, and ensure GTM strategy reflects how platforms scale in real-world, high-traffic environments.My background includes award-winning Xbox and gaming launches, scaling IaaS, PaaS, and SaaS portfolios to billion-dollar outcomes, and leading agentic AI initiatives across live services, performance, reliability, and player engagement. I’ve partnered closely with game studios, creators, and platform teams to support real-time experiences, global distribution, and rapid iteration in always-on systems.I’ve led cloud, network, and data center product marketing across compute, storage, networking, edge, and live-ops platforms—covering positioning, pricing and packaging, competitive strategy, and launch execution. This includes GTM for hyperscale and edge data center innovations focused on latency reduction, resiliency, cost efficiency, and global performance for real-time multiplayer and creator-driven platforms.My experience also spans security and trust, including quantum-resilient security concepts, platform integrity, and risk-aware GTM for highly distributed systems. I’ve worked alongside legal, research, and engineering teams on patent-adjacent innovation, helping shape defensible platform capabilities and translating deep technical differentiation into customer and developer value.I’ve built and scaled global GTM engines spanning ABM, developer marketing and relations, lifecycle and retention, community-driven growth, sales enablement, and competitive intelligence, aligning Product, Engineering, Sales, and Customer Success around shared metrics to reduce churn and accelerate time-to-value.Known for unifying cross-functional teams, simplifying complexity, and turning platform and infrastructure innovation into measurable impact for developers, creators, and players at global scale.

Experience

1. Director, Growth Product Marketing

   AT&T

   Jul 2022 — Present · Redmond, WA, US

Education

• University of Washington

  BS, Computing & Software Systems

• UW Foster School of Business

  EMBA

Skills

• Advertising
• Product Marketing
• Consumer Behaviour
• Customer Retention
• Customer Acquisition
• Online Advertising
• Leadership
• Brand Development
• Segmentation
• Mobile Marketing
• Executive Presentations
• Marketing
• Database Marketing
• Social Media
• Market Analysis
• Email Marketing
• Cross-Functional Collaborations
• Gaming Industry
• Quantitative Analytics
• Psychographics
• Strategic Planning
• SEO
• Telecommunications
• Analysis
• Analytics
• Public Relations
• Loyalty Programs
• Hospitality
• Product Life Cycle
• Software Development
• Sem
• Casino
• Product Management
• Qualitative Research
• Process Improvement
• Marketing Strategy
• Loyalty Marketing
• Direct Marketing
• Competitive Analysis
• Contract Negotiation