Jem Saycon

Director of Channel Strategy @Emberlane Collective

Lead strategic planning and execution of insert media programs for brands across multiple industries, driving cost-effective customer acquisition.Identify and activate retail and fulfillment partners that align with target audiences and campaign objectives.Use proprietary benchmarks and performance data to continuously optimize channel performance and test new creative formats.Partner with internal teams and external stakeholders to ensure smooth media buying, production, and reporting processes.Contributed to over 700M inserts distributed and 500K+ customer acquisitions with a focus on scalability and measurable impact.