Jelena Brborovic

WORK HISTORY

EDUCATION

ABOUT JELENA BRBOROVIC

I am a digital transformation and data-driven business leader with over 15 years of experience building and scaling enterprise digital platforms, AI-enabled products and data ecosystems across telco, energy, retail, mobility and pharmaceuticals.My work focuses on turning digital, data and AI into measurable business outcomes, from revenue growth and pricing optimisation to operational performance and new digital services. I operate at the intersection of business strategy, technology and organisational change, helping large organisations move from project-driven IT to product-oriented, value-creating digital organisations.Currently at OMV, I lead the transformation of downstream operations into a data- and insight-led digital business, embedding platforms, analytics and AI into core processes such as retail, supply chain, pricing, EV charging and refinery operations. I work with executive teams, business owners, engineers and partners to ensure digital solutions are not experiments, but scalable, business-owned products.What differentiates my leadership is the combination of: • Digital product thinking • Enterprise-scale platforms • AI-enabled decision making • Strong governance and responsibilityThis allows organisations to innovate fast while remaining compliant, trusted and scalable and particularly in regulated environments such as energy, pharma and industrial operations.I specialise in: • Enterprise digital strategy and transformation • Building and scaling digital platforms and data products • Product-oriented and agile operating models • AI-enabled business solutions • Responsible, compliant and business-ready AI (EU AI Act, governance)My goal is always the same: make digital a growth engine of the core business, not a side function.