Jeff Huynh

Head - Scs Downstream Marketing, Digital Marketing, Events @Nalu Medical, Inc

San Diego, CA, US

Leading Spinal Cord Stimulation therapy marketing to commercialize novel micro-stimulation platform for interventional chronic pain market by:* building positive brand awareness (2020 market entry into ~$3-billion industry, 7+ competitors)* driving preference & utilization among physicians/APPs/payors (private, hospitals, & academics)* creating unique therapy positioning with patients (chronic pain)* driving operational excellence to support rapidly growing sales organization (80+ field members)- Design, creation, and management of multi-touchpoint customer engagement program centralized through Hubspot CRM to identify, nurture, and support qualified customers via digital touchpoints (email campaigns, webinars, social media, etc.) and in-person meetings (conferences, professional education events, P2P, etc.)- Overseeing clinical marketing strategy and execution at major tradeshows/conferences by collaborating with clinical teams, target customers and KOLs- Refreshed corporate brand & messaging for market position as the ‘innovative, patient-preferred option’ supported by key launch & PR campaigns- Launched 7 products with accompanying campaigns (2 hardware, 3 software, 2 expanded labeling)- Hiring of, management of, and collaboration with multi-faceted marketing team consisting of direct reports, agencies, consultants, and vendors to ensure sales and profit goals are exceeded- Responsible for +$2 mil budget to develop, execute and evaluate marketing plans/programs in support of key campaigns and product launches- Analyzing market needs, monitoring customer acceptance, and reporting of marketing outcomes to executive leadership to identify scalable commercial solutions and ensure best practices.

Colorado School of Mines

Bachelor of Science (BS), Electrical Engineering

Case Western Reserve University

Master of Science (MS), Biomedical Engineering