Jehad Hameda

About Jehad Hameda

I’m a product marketing and go-to-market strategist with 10+ years of experience driving growth for industrial and electrical product portfolios in both global and U.S. markets. With a unique blend of engineering expertise and marketing insight, I specialize in turning customer feedback into actionable strategies that move the needle.My career has spanned product management, B2B marketing, channel development, and product launch execution — from defining value propositions to managing P&L and building go-to-market strategies that drive results.I’m passionate about connecting innovation with customer needs. Whether I’m launching Ethernet-based switches, developing VOC programs, or collaborating with cross-functional teams to design new solutions, my focus is always on delivering value to both the customer and the business.Highlights- Led product launches that expanded market share and generated new revenue streams- Built and executed GTM strategies across the U.S. industrial sector- Translated complex technical products into clear messaging and market positioning- Partnered with sales, engineering, and marketing to align strategy with execution- MBA with an emphasis in Marketing + Bachelor\'s in Electrical & Communications EngineeringLet’s connect if you’re passionate about the intersection of product, customer, and market — or if you\'re looking to collaborate on meaningful, insight-driven innovation.

Experience

1. Product Manager

   Phoenix Contact USA

   Apr 2023 — Present · US

   Defined Value Proposition for my product portfolio including unmanaged switches and SPE/APL switches.• Led expansion efforts into new geographic markets, tailoring product strategies to regional and global market.• Championed cross-functional collaboration locally and globally to ensure alignment between product development and diverse market demands.• Successfully launched two products based on market research findings, resulting in increased market presence and revenue growth• Developed New Product Portfolio Strategy, and introduced performance-based categorization for our products, enhancing customer understanding and choice. • Owned the product strategy, including go to market plans, positioning, and messaging.• Developed the go to market launch plan and product roadmap• Partnered with design and engineering teams on product design concept.• Implemented QFD for product enhancements and a new product launch.• Conducted market research and competitive analysis to identify gaps in product portfolio.• Conducted VOC in the local market, and in the global market through global Product Managers, and collected feedback.• Conducted multiple marketing campaigns through educational webinars and enhancing the distributors data/content• Built and maintained relationships with key contacts at potential accounts.• Developed and executed demand generation strategies for successful product launches

Education

• International University for Science and Technology

  Bachelor of Engineering (BE), Electrical, Electronics and Communications Engineering

  2005 — 2010

• Webster University

  Master of Business Administration - MBA, Marketing

  2019 — 2021