Jeff Woolcott

About Jeff Woolcott

Have you ever wondered why the medical device sales process in the Veterans Administration and the Department of Defense can seem complicated, cumbersome, and frustrating. You are not alone. I grew up as a 4th-generation veteran, with 10 immediate and extended family members who wore the uniform.I was never one of those people who knew exactly what they wanted to do when they grew up.A four-year enlistment in the United States Air Force guided me towards a path in medicine, starting off as an Air Force Medic, which made me realize I wanted to help patients, not as a provider, but as an industry partner. As the National Sales Director for Fidelis, I wake up every day with a burning desire to help companies navigate and understand the VA & DOD sales cycle and contracting process from end to end. I find there is a tremendous amount of misunderstanding in this sector - a LOT. What is the best strategy to deploy when calling into the VA & DOD. Who are the stakeholders and constituency groups that need to be engaged. What is a Service Disabled Veteran Owned Small Business, and how can its special designation act as a force multiplier when partnered with a medical device company. How does a company get \"on contract\" with the VA/DOD/IHS. How does one navigate off-contract/open-market procurement sales. What do these contracts even mean. I find even the most tenured representatives, managers, and directors have a hard time answering these basic questions, and that is why most companies only have 3%-6% of their total sales deriving from the VA, which many do not know, is the LARGEST integrated healthcare system in the United States.My role at Fidelis is to help solve this problem for you and your sales team. My skill set of having military medical experience, a healthcare-focused degree, combined with carrying the bag and quotas for major medical device companies, offers a trusted resource who has lived the mission. At Fidelis, we take pride in being the subject matter experts in this field to help your company progress faster in this space. We believe that our vets win when best-in-class products reach the Veteran population. We want to help you achieve this goal. Interested? Let\'s talk.

Experience

1. Director of Government Sales

   Fidelis Sustainability Distribution Llc

   Mar 2023 — Present · Reno, NV, US

   Spearheaded federal procurement strategy for 26 OEM partner companies, impacting over $20M+ in annual revenue across VA/DOD/IHS systems.• Designed and implemented national VA Sales Blueprint, training 600+ sales professionals across 170 VA Hospitals and 1,400+ CBOCs.• Advised on contract vehicles (ECAT, FSS, GSA), enabling rapid deployment of cutting-edge medical technologies into government systems.• Facilitated first-ever VA procurement of histotripsy cancer therapy systems ($4.5M) at Houston and San Francisco VA Hospitals.• Recruited and onboarded 10+ OEMs, driving $1M+ in new federal business.• Nationally recognized federal market expert and keynote speaker at sales conferences.

Education

• Wayland Baptist University

  Bachelor of Science - BS, Occupational Education (BSOE)

  2002

• Wayland University

  Bachelor's degree, Occupational Education with ealthcare Services Emphasis

• Trenton High School

  High School Diploma, College Prepartory Studies

  1992 — 1996

• Wayland Baptist University

  Associates Degree , Applied Science

  2000

Skills

• Sales Process
• Needs Analysis
• Hospitals
• Cardiology
• Revenue Generation
• Public Speaking
• Cross-Functional Teams
• English
• Microsoft Excel
• Powerpoint
• Photoshop
• Pharmaceutical Industry
• Territory Growth & Expansion
• Strategic Consulting
• Capital Equipment
• Windows
• Relationship Building
• Outlook
• Cold Calling
• Surgeons
• Disposables
• Solutions-Oriented Selling
• Sales Operations
• Customer Service
• Account Management
• High-Impact Presentations
• Healthcare
• Business Development
• Product Strategy
• Microsoft Office
• Sales
• Medical Devices
• Working with Surgeons
• Sales Mentoring & Coaching
• Research
• Leadership
• Product Launch
• Microsoft Word
• New Business Development
• Teaching