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Current company Mindfire, Inc
Marketing Services · 35 employees · Founded 1999 · Irvine, California, United States
MindFire is OmniChannel marketing technology that proves direct mail ROI. We connect physical mail to digital response—tracking every scan, click, call, and conversion so you know exactly what\'s working and what\'s not. For print service providers, we\'re the white-labeled platform that transforms direct mail from a commodity into a measurable marketing channel. Add 30-50% margin on value-added services. Elevate conversations from print buyers to marketing executives. Defend against \"print is dead\" with transparent attribution data. For enterprise mailers and agencies, we\'re the attribution layer that connects your mail investment to revenue. Real-time dashboards. Multi-touch tracking across mail, email, SMS, web, and social. Integration with your CRM, CDP, or data warehouse. What makes MindFire different: We\'re not printer-owned. Large mailers trust us because we\'re neutral—your data stays yours, and we\'re not competing for your print business. We\'re the ecosystem hub. Native integrations with BCC Software, SnailWorks, USPS Informed Delivery, and leading print OEMs mean your campaigns connect seamlessly across the direct mail technology stack. We\'ve processed over 640 million marketing events across mail, email, SMS, web, and social channels. That scale powers the attribution intelligence our clients depend on. Our newest innovation: AI-powered voice agents for direct mail. Recipients can now have real conversations with your mail piece—asking questions, booking appointments, placing orders. Every interaction tracked. Every conversation driving measurable response. Insurance. Financial services. Healthcare. Higher education. Senior living. Real estate. Nonprofit. Retail. If you\'re mailing, we can prove it\'s working.