Jeff van Vactor

About Jeff van Vactor

I started my career studying Telecommunications with plans to produce television. What I discovered along the way is that I’m far more energized by producing strong relationships and meaningful results.Early in my career, I led large-scale commercial and industrial construction projects, where I learned the value of discipline, communication, and delivering under pressure. That foundation still shapes how I lead today.At Vomela, I focus on strategic business development within the retail environment space. I partner with national retailers and brand teams to turn store spaces into revenue-driving experiences. From window graphics and interior décor to structural displays and large-scale rollouts, my role is often to connect vision with execution… making sure ideas don’t just look good, but work in the real world.I lead with a relationship-first mindset. I believe growth happens when trust is built, expectations are clear, and teams are aligned around a common goal. Whether I’m mentoring members of my team, collaborating with executive leadership on multi-million-dollar initiatives, or sitting across the table from a client, my focus is the same: listen well, solve real problems, and deliver excellence consistently.I’m a continual learner who values personal development and enjoys the challenge of finding smarter, more efficient ways to serve clients. I’m energized by fast-paced environments where strategy meets action.Outside of work, I serve on the Board of Directors for Shop! Association, contributing to conversations that help shape the future of retail environments and in-store experience.I believe the store still matters. And the brands that win are the ones that combine creativity, clarity, and disciplined execution.

Experience

1. Senior Director of Sales & Business Development

   Pratt Visual Solutions

   Apr 2021 — Present

Education

• Ball State University

  Bachelor of Arts (B.A.), Telecommunications

  1999 — 2003

Skills

• Microsoft Office
• Sales
• Retail
• B2b
• Account Management
• Process Improvement
• Product Development
• Marketing
• Lean Manufacturing
• Leadership
• New Business Development
• Six Sigma
• Project Management
• Team Building
• Team Leadership
• Strategic Planning
• Customer Service
• Graphics