Jeff Turnbow

About Jeff Turnbow

Senior marketing and growth executive with a track record of driving revenue transformation inside complex, multi-brand organizations.Over the past two decades, I’ve led growth strategy, digital transformation, and revenue acceleration across media, retail, and service-based businesses ranging from $10M to $100M+ in annual revenue. My background includes long-term executive leadership roles as well as enterprise-level transformation mandates where measurable outcomes, accountability, and execution speed mattered.Most recently, I served as Vice President, National Digital Sales & Client Strategy at Salem Media Group, where I was brought in to modernize national digital sales strategy and execution. Within 10 months, the organization delivered the largest digital revenue year in company history, generating over $25M in incremental digital revenue, exceeding annual targets by more than 180%, and securing the largest client contract in the company’s history.In parallel, I continue to serve as Chief Marketing Officer for Southaven RV & Marine, a $70M+ revenue organization, where I’ve led marketing, brand, and demand strategy for nearly a decade. The role is highly systemized and strategic, with a focus on long-term growth, operational efficiency, and executive alignment.Earlier in my career, I founded and scaled a marketing firm that partnered with executive teams on growth strategy, revenue optimization, and digital transformation initiatives. Today, I maintain a limited advisory presence while prioritizing senior internal leadership roles where I can focus deeply on execution, alignment, and long-term impact within a single organization.Core Focus Areas: Revenue growth & transformation • Executive marketing leadership • Digital & AI strategy • Sales and marketing alignment • Organizational scalability

Experience

1. Chief Marketing Officer

   Southaven Rv And Marine

   Dec 2015 — Present · Southaven, MS, US

   Executive owner of marketing, growth, and brand strategy for America’s largest indoor RV & marine dealership, supporting a $70M+ annual revenue businessLead strategic partner to the CEO and executive team, responsible for annual planning, budget allocation, and revenue-aligned go-to-market strategyOversight of marketing budgets with accountability for demand generation, conversion performance, and ROIDrove sustained growth in lead volume and sales conversion through data-driven optimization, automation, and AI-enabled efficiency gainsBuilt, led, and mentored internal marketing teams while aligning sales, BDC, and customer experience initiativesEstablished performance measurement frameworks across acquisition, engagement, conversion, and customer satisfactionContributed to national recognition as a Top 50 RV Dealer in the United States (2024)

Education

• University of Memphis

  Sociology / Pre law

  1995 — 2000

• MIT Sloan School of Management

  Certification, Artificial Intelligence: Implications for Business Strategy

• eCornell University

  Social Selling, Prospecting and Selling with Social Media

  2014 — 2014

• Sandler Sales Institute

  Intensive Consultant Selling, Selling Skills and Sales Operations

  2010

• Harvard University

  Certificate of Continuing Education, Social Media: Advanced Tactics and Strategy

  2015 — 2015

• Google

  Search Engine Marketing; Display Marketing; Video; Analytics

  2014 — 2015

Skills

• Non-Profits
• Sales Management
• Public Relations
• Business Development
• E-Commerce
• Management
• Mobile Devices
• Strategy
• Web Marketing
• Marketing Communications
• Sales
• Online Marketing
• Email Marketing
• Small Business
• Marketing Strategy
• Lead Generation
• Entrepreneurship
• Media Relations
• Event Management
• Marketing Management
• Content Management
• Graphic Design
• Press Releases
• Strategic Partnerships
• Brand Development
• Coaching
• New Media
• Advertising Sales
• Online Advertising
• Digital Marketing
• Marketing
• Social Media
• Social Media Marketing
• Integrated Marketing
• SEO
• Sem
• Ppc
• Facebook
• Advertising
• Social Networking