Jeff Thomas

About Jeff Thomas

I de-risk GTM for early-stage companies: one accountable owner, measurable progress in weeks, and a system that scales.I’m a single-threaded GTM owner (fractional/interim CMO). I don’t hand you a deck—I run programs, own the numbers, and bring a vetted on-demand bench only where it compresses time or raises the quality bar. With 20+ years across AI/robotics/data—and scale at Salesforce, Flexport, and Sisense—I bring pattern recognition that avoids costly detours.WHAT I DO (the GTM System in 30/60/90: Diagnose → Focus → Scale): • Positioning & category story (buyer-legible narrative, offers, pricing/packaging inputs) • Demand → pipeline (conversion-first site, programmatic content ops, founder platform, enablement) • Instrumentation (coverage, conversion, velocity, CAC/payback) with weekly experiments and clear gates • Launches (company/product/PE) that create pipeline, not just PR • CMO support (board prep, staff reviews, exec alignment, operating model integration)HOW I\'M DIFFERENT • Hands-on operator, not advisor • Single-threaded ownership (no multi-vendor shuffle) • Elastic scale without overhead • Pattern recognition: Salesforce, Flexport, Sisense + 20 years across AI/robotics/data • AI-aware, metrics-first: faster testing and content ops, fundamentals stay human and accountableWHY IT MATTERS • Faster time-to-signal (qualified meetings in weeks) • De-risked spend & headcount (machine before team) • Board-ready clarity (coverage, CAC/payback, velocity)PROOF/SELECTED OUTCOMES • Salesforce Platform: Unified 4 brands; repositioned to CIO/CTO; advanced MQ/Wave; built full-stack GTM → ~5× ARR • Indico Data (Unstructured AI): Repositioned to definitive platform; launched first-of-its-kind product; content-led ABM → 3× ARR • Compute Exchange (AI compute): Launched from stealth; rename + reposition; new brand/site; PR/analyst traction • Formant (Physical AI OS): Rebuilt GTM; messaging, demand, stack → leading reposition + relaunch • Periscope Data → Sisense: Unified platform;~75% pipeline from marketing; 100% ARR growth; acquired • Apcera → Ericsson: Created Trusted Application Container Mgmt → ~10× ARR; acquired • Ascential (PE): Relaunch; new name; 18→8 brands; SFDC/Marketo; demand gen/PR/IC → beat ’23 targets by 7–13%Examples of category creation & repositioning: Salesforce Platform, Apcera, Indico, Formant.

Experience

1. Fractional CMO

   Cogo.Global

   Jan 2026 — Present · San Francisco, CA, US

   Industrial companies operate trillions of dollars’ worth of physical assets. A single failure can cost millions per hour in downtime, safety exposure, and lost revenue.Imagine if Physical AI, machine learning, and predictive analytics all worked together to fundamentally change how risk is understood — and managed — in physical operations.Stay tuned.

Education

• Oberlin College

  BA

Skills

• Online Advertising
• Lead Generation
• Advertising
• Business Development
• Digital Marketing
• Integrated Marketing
• Strategic Planning
• Crm
• Product Marketing
• Email Marketing
• Social Media Marketing
• Customer Relationship Management (Crm)
• Product Management
• Strategy
• Marketing Communications
• Social Media
• Online Marketing
• Marketing
• Direct Marketing