Jeffrey Smith
Communications, Digital Media, and Marketing Professional
- Role
- Director of Marketing & Communications at Duncanville ISD
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Jeffrey Smith
With over 10 years of experience in communications and marketing, I currently lead…
Experience
Director of Marketing & Communications
Jan 2023 — Present · Duncanville, TX, US
Developed and executed the #MakeItYours! Campaign that combined district efforts to streamline the enrollment, recruitment, and retention initives saving district funds and uniting the districts marketing efforts under one umbrella. DuncanvilleISD.org/MakeItYours• Establishes annual marketing goals to promote school district programs and initiatives.• Develops and execute marketing plans, both short-term and long-term, to increase awareness and enhance the district’s brand and image.• Develops district-wide advertising, public relations campaigns, and collateral materials to market the district and specialty programs.• Collaborates with schools and departments to craft marketing strategies.• Develops cross-platform, data-driven communication strategies, and track success of strategies through data collection; track ROI and prepare annual marketing activity reports.• Conducts formal and informal surveys or public opinion polls, solicit feedback, and seeks innovative marketing concepts.• Works with my communications team to bring to light positive, impactful stories.• Proofread, revise and edit feature stories highlighting staff and student achievements, programs, events, and honors.• Works collaboratively with graphic designers and the webmaster to produce visual material.• Mentor and develop staff, and direct reports.• Supports school personnel in publicizing and promoting performances, exhibitions, displays, or special programs sponsored by the schools. • Provides event planning assistance for schools, departments and district special events.
Education
Mineral Wells High School
High School Diploma
Tarleton State University
Master of Education - M.Ed, Administration
2013 — 2014
Tarleton State University
Bachelor of Science - BS, Kinesiology and Exercise Science
2008 — 2012
Skills
- Intercollegiate Athletics
- Student Affairs
- Public Speaking
- Media Relations
- Baseball
- Athletics
- Sports Management
- Social Media
- Sports Marketing
- Higher Education
- Indesign
- Sports
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.