Jeff Smearcheck

About Jeff Smearcheck

Top-performing Channel Sales Executive with 15+ years of experience driving growth, developing strategic partnerships, and leading successful sales initiatives across distribution, reseller, ISV, and MSP channels. I bring a proven track record as both a manager and individual contributor, consistently building high-impact programs and expanding market reach.My expertise lies in aligning business strategy with innovative technology solutions, enabling partners to scale through tailored channel programs and sales enablement. I thrive in dynamic environments where collaboration, data-driven decision-making, and competitive selling are key to long-term success.Core Competencies:Information Technology | Business Strategy | Channel Programs | Enterprise Software | AI | Cybersecurity | Cloud Solutions | Solution Selling | Strategic Planning | Sales Enablement | Lead Generation | Innovation & Automation | Training & Development | Supplier Relationships | Technical Support | Forecasting

Experience

1. Principal Sales Manager Embedded Ai Solutions

   IBM

   Jan 2026 — Present

   Strategic leader of IBM’s embedded AI sales motion, responsible for revenue growth, ecosystem‑driven go‑to‑market strategy, and executive engagement. Lead a team of sales reps responsible for complex enterprise and partner‑led AI deals, shape commercialization strategy, and scale AI and automation adoption through embedded solutions.Key Responsibilities:Own strategy and revenue for embedded watsonx solutions, including pipeline, forecasting, and complex enterprise dealsLead ecosystem‑first GTM motions enabling partners to embed trusted, governed AI at scaleAdvise executives on foundation model adoption, AI governance, and production deploymentDevelop senior sales talent and scalable execution models for platform AI selling

Education

• Baldwin Wallace University

  Bachelor of Science (B.S.), Marketing and Management

  2004 — 2008

Skills

• Solution Selling
• Crm
• Selling
• Business Alliances
• Sales Process
• Business Development
• Salesforce.com
• Sales Enablement
• Sales Operations
• Professional Services
• B2b
• Lead Generation
• Ibm Certified
• Channel Sales
• Cold Calling
• Demand Generation
• Account Management
• Sales
• Enterprise Software
• Sales Management
• Product Marketing
• Strategic Partnerships
• Resellers
• Partner Management
• Direct Sales
• Channel Partners
• Data Center
• Saas
• Cloud Computing
• Managed Services
• Key Account Management
• Storage
• Product Management
• Pre-Sales
• Customer Relationship Management (Crm)
• New Business Development