Jeff Sirkin

About Jeff Sirkin

I’m a Marketing Analytics and Data Science leader with 20+ years of experience building and scaling high-impact analytics functions in companies ranging from scale-up to Fortune 500.I specialize in helping marketing and growth departments turn complex data into trusted decision systems - through multi-touch attribution, marketing mix modeling, experimentation, and full-funnel analysis.Over my career, I’ve- Built and led global analytics teams of 30+- Established enterprise-wide attribution and KPI frameworks- Driven $100M+ in incremental revenue through GTM optimization- Partnered closely with Marketing, Sales Ops, Finance, and Product leaders- Supported multiple exits and IPOs through data-driven strategyMost recently, I’ve focused on modernizing marketing measurement for B2B SaaS companies, helping them create a reliable source of truth for CAC, pipeline contribution, and ROI.I’m especially interested in full-time and fractional roles where I can scale a marketing analytics function, embed deeply with go-to-market teams, and build durable measurement infrastructure.CORE COMPETENCIESMulti-Touch Attribution (MTA) • Marketing Mix Modeling • Incrementality Testing • Experimentation (A/B Testing) • Predictive Modeling / Forecasting • KPI Definition • Metric Frameworks • Data Governance • PLG & Full-Funnel AnalysisBI Tools: Looker / Tableau / Power BIProgramming Languages: Python / R / SQL / SASMarketing Automation: HubSpot / Marketo / Eloqua

Experience

1. Founder and Principal, Head of Gtm Insights

   Sirkin Research

   Jan 2018 — Present

   Sirkin Research leverages a proprietary framework that uncovers insights directly from our client’s ideal customers and translates them into positioning, messaging, and content marketing that drives demand- Led research programs to support GTM strategy and ICP definition for B2B SaaS companies- Drove high-growth outcomes, including multiple $100M+ acquisitions and a $1B+ IPO- Partnered with Marketing leadership to operationalize research insights into demand programs- Created Demand Research framework to uncover critical needs for the ideal buyers of B2B clients- Built behavioral data pipelines to support ongoing positioning, messaging, and content marketing

Education

• Penn State University

  Bachelor of Science, Economics

Skills

• Analytics
• Business Intelligence
• Email Marketing
• Sas Certified Base Programmer
• Tableau
• Radian6
• Omniture
• Cross-Functional Team Leadership
• Eloqua
• Business Analysis
• Data Analysis
• Microstrategy
• Segmentation
• Salesforce.com
• Sas
• Strategy
• Marketing Automation
• Management
• Predictive Analytics
• Business Objects
• Management Consulting