Jeff Segall
Accomplished professional with proven track record of success in public affairs, corporate communications & marketing.
- Role
- Chief Strategy Officer and Collaboratist at Bydesign Public Relations & Marketing
- Location
- Carlsbad, CA, US
- LinkedIn followers
- 500 followers
About Jeff Segall
Summary of Qualifications • Expert at designing and implementing impactful public…
Experience
Chief Strategy Officer and Collaboratist
Bydesign Public Relations & Marketing
Feb 2014 — Present · Carlsbad, CA, US
ByDesign strategically designs effective public relations and marketing programs to promote, market and sell products, services and programs. ByDesign\'s work might promote the launch of a new product, help to increase sales of a service, or create awareness and demand for a new or revised program. An organization may want to be on the front page of the newspaper, or if in a crisis situation, might not want to be in the paper at all. ByDesign addresses all of these needs, and does it by design!ByDesign provides another important role. It\'s called “collaboratist” services. The term is made up, so you won’t find it in any dictionary. It means identifying and creating strategic relationships between individuals and businesses for the express purpose of enhancing business opportunities and economic growth. Everything ByDesign does builds around identifying an organization\'s unique selling proposition – what makes it different from others – then creating key messaging points around it. These concepts are then integrated into a public relations and marketing plan.And it is all done by design.Clients include or have included NRG Encina Redevelopment, California State University San Marcos, InMotion Events, Welk Resorts, Scribe Communications, Pacific Ridge School, Holiday Inn - Carlsbad, and a number of elected officials.
Education
International Association for Public Participation
Certificate in Planning for Effective Public Participation
Grant Training Center
Certificate of Completion
Carlsbad Chamber of Commerce - Chamber University
Certificate in Personal and Professional Leadership Series
California State University-Northridge
Bachelor's degree
New York University/Public Relations Society of America
Professional Development Certificate in Advanced Public Relations and Public Relations
Leadership North County - California State University San Marcos
Certificate
California State University San Marcos - Tri-City Medical Center
Professional Development Certificate in Supervising Employees - Extended Learning
Skills
- Advertising
- Innovator
- Community Outreach
- Community Development
- Legislative Relations
- Nonprofits
- Intuitiveness
- Corporate Communications
- Journalism
- Public Speaking
- Event Planning
- Social Media Marketing
- Editing
- Land Use Planning
- Marketing Communications
- Marketing
- Strategic Planning
- Social Networking
- Non-Profits
- Fundraising
- Message Development
- Press Releases
- Public Affairs
- Strategic Thinking
- Philanthropy
- Enterprising
- Newsletters
- Policy
- Leadership Development
- Communication Training
- Public Policy
- Tactical Implementation
- Visionary
- Speech Writing
- Leadership
- Social Media
- Event Management
- Crisis Communications
- Governmental Affairs
- Social Enterprise
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