Jeff Dean
Owner, Global Marketing Group
- Role
- Chief Marketing Officer at Global Marketing Group
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Jeff Dean
The simple advantage of honesty, dependability and creativity. Our mission is to…
Experience
Chief Marketing Officer
Jun 2001 — Present · New York, NY, US
Create and oversee execution of the company’s marketing strategy(s). • Creating technical content and case studies for publication on our blog and other channels.• Lead our internal and client SEO campaigns. • Optimize our website(s) copy and positioning to target the right audience(s). • Develop and execute an email marketing strategy including a calendar of campaigns• Create email copy and creative for company and client campaigns• Continuously improve email performance metrics via testing, best practice sharing, and impactful creative content• Partner with sales to message test key offers, themes, campaign refinements and strategies based on results • Analyze and interpret business trends, marketing performance, customer development and product sales.• Optimize our on-growing database to enable micro-targeted strategies • Test and execute various outbound Marketing campaigns to complement email activities and grow the yield of qualified leads from our growing database• Increase the company’s growth by securing new partners, consulting engagements and by delivering new projects
Skills
- Competitive Analysis
- Trade Shows
- Direct Marketing
- Product Marketing
- Newsletters
- Marketing Strategy
- Strategy
- Crm
- Product Management
- Negotiation
- Email Marketing
- Management
- Strategic Planning
- Online Marketing
- Market Research
- Marketing
- Advertising
- Lead Generation
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