Jeffrey Schur

Jeffrey Schur

High Performance Driving Education-certified Instructor @National Auto Sport Association

New York, NY, US
MOBILE NUMBERS
+19•••••••23

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WORK HISTORY

Dec 2021 — Present

High Performance Driving Education-certified Instructor @National Auto Sport Association

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US

Motorsports Safety Foundation High Performance Driving Education Instructor Level 3 Certification.NASA Certified Instructor License. High Performance \"Racecraft\" Coach, right seat in-car, post-session data coaching as well as remote. Porsche Club of America National Instructor, BMWCCA Approved Instructor.Jeff has held competition licenses from SCCA, NASA, SVRA, HSR, Skip Barber, ACC, VARAC, VSCCA, VSDA, RMVR and VMC since 1996.Tracks Instructed On:Lime Rock, Mosport, Mid-Ohio, Gingerman, Autobahn Country Club (all 3 tracks), Pittrace, National Corvette Museum (NCM) and Blackhawk Farms Raceway.Current Competition Licenses (with 2025 medical), SVRA, Autobahn Member Club Racing, SCCA TT Advanced, NASA TT, VSCCA, VSCDA.Tracks Raced.Tracks instructed plus Watkins Glen, Laguna Seca, VIR, Pueblo, Thunder Hill, Pocono, New Hampshire, Roebling Road, Second Creek. Track Experience, Texas Motor Speedway (Oval) Hockenheim,(Germany)In 2024 he published a book, High Performance Driving Education. A Student Guide.

EDUCATION

N/A

National Auto Sports Association

Level 3 Certified Instructor , High Performance Driving Education

2005 — 2023

CIM | The Chartered Institute of Marketing

Fellow

N/A

Cape Peninsula University of Technology

Dip.CIM (UK) BSc(US) , Marketing

N/A

The Nautical School

Diploma, US Coast Guard Captain. Master, vessels up to 100 tons, US Coast Guard Approved Captain and Master's License curriculum

2001 — 2005

Babson College

SMP (Omnicom "University"), Business

N/A

Street survival

Certified Coach , Defensive driving instruction

N/A

University of South Africa

BA (inc), Spanish, Language and Culture

N/A

Motorsports Safety Foundation

Instructor Level 3, High Performance Driving Education (Instruction)

N/A

Harvard Online

Mental Health Counseling/Counselor

2015 — 2019

CIM | The Chartered Institute of Marketing

Chartered Marketer, Digital Marketing

SKILLS

Market ResearchCross-Functional Team LeadershipEntrepreneurshipBusiness DevelopmentDigital MarketingEmail MarketingMarketingSocial MediaDigital StrategyNew Business DevelopmentStart-UpsLeadershipAdvertisingStrategyManagementInteractive MarketingIntegrated MarketingNew Media

ABOUT JEFFREY SCHUR

Jeff founded Connecting the Dots, a New York based consultancy in 2010.Clients include: Publicis,(New York-Toronto) Havas,(New York, Toronto, Montreal) McCann, Cundari, Sandbox, Moat, Mercury Media, McMurray/TMG, Manifest Digital, Jackman Reinvents, Aima (Air Canada\'s Aeroplan), Rogers Communications, Cutwater SFO, Mass Minority and MRM McCann.Client brand development and sales include: Wolfgang Puck (Sold to Con Agra), Custom Cleaner (Sold to Henkel) Moat (sold to Oracle). He founded Armory LLC a \"Virtual\" Digital Production company in 2012 serving ad agencies across the US.As MD operations at JWT New York from 2008 he was responsible for all agency operations including Project Management, agency process, workflow, in house production studios and agency technology.He pioneered the Operations Director role, a discipline focused on all aspects of \"how\" work gets done once the “what” is defined. His unique experience includes Global holding companies and entrepreneurial start-up agencies. Honors include a Fellowship from the Chartered Institute of Marketing (UK) in 2006 and a Presidential White House Invitation in 1992 from GHW Bush for anti-drug work. A pioneer of Integrated Marketing, from Jeff led the collaboration of the Omnicom Mercedes-Benz USA team of marketing services companies as well as development of high tech systems to facilitate the diversity of people, processes, production and disciplines to provide truly integrated marketing to Clients.He pioneered the early digital world, co-founding digital production company IQ in 1995 which built the first national dealer website for Mercedes-Benz owning the URL Mercedes-Benzdealers.com In 20••••07 he led Integrated Marketing Operations at JWT and in early recognition of Social Media formed the Emerging Media Department.Prior to re-joining Omnicom in he founded start up agencies in Toronto and New York, both servicing global Clients including Honda and Mercedes-Benz. His Canadian agency won the country\'s highest creative and marketing awards for Honda & Sanyo inter alia. Two spots were voted into \"Hall of Fame\" in Canadian Tire “Bike Story” to the top ten of all time in 2005The New York Festivals AME acknowledged his New York agency for Mercedes-Benz and the Effie\'s for Weight Watchers results.He founded BMWm3TrackExperience in 2022 and applies High Performance Driving Experience to High Performance Business coaching focusing on data, results and ROI.He is NASA licensed, Motorsports Safety Foundation Level 3 certified and PCA, BMWCCA instructor.

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