Jeffrey Schur
High Performance Driving Education-certified Instructor @National Auto Sport Association
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WORK HISTORY
High Performance Driving Education-certified Instructor @National Auto Sport Association
US
Motorsports Safety Foundation High Performance Driving Education Instructor Level 3 Certification.NASA Certified Instructor License. High Performance \"Racecraft\" Coach, right seat in-car, post-session data coaching as well as remote. Porsche Club of America National Instructor, BMWCCA Approved Instructor.Jeff has held competition licenses from SCCA, NASA, SVRA, HSR, Skip Barber, ACC, VARAC, VSCCA, VSDA, RMVR and VMC since 1996.Tracks Instructed On:Lime Rock, Mosport, Mid-Ohio, Gingerman, Autobahn Country Club (all 3 tracks), Pittrace, National Corvette Museum (NCM) and Blackhawk Farms Raceway.Current Competition Licenses (with 2025 medical), SVRA, Autobahn Member Club Racing, SCCA TT Advanced, NASA TT, VSCCA, VSCDA.Tracks Raced.Tracks instructed plus Watkins Glen, Laguna Seca, VIR, Pueblo, Thunder Hill, Pocono, New Hampshire, Roebling Road, Second Creek. Track Experience, Texas Motor Speedway (Oval) Hockenheim,(Germany)In 2024 he published a book, High Performance Driving Education. A Student Guide.
EDUCATION
National Auto Sports Association
Level 3 Certified Instructor , High Performance Driving Education
CIM | The Chartered Institute of Marketing
Fellow
Cape Peninsula University of Technology
Dip.CIM (UK) BSc(US) , Marketing
The Nautical School
Diploma, US Coast Guard Captain. Master, vessels up to 100 tons, US Coast Guard Approved Captain and Master's License curriculum
Babson College
SMP (Omnicom "University"), Business
Street survival
Certified Coach , Defensive driving instruction
University of South Africa
BA (inc), Spanish, Language and Culture
Motorsports Safety Foundation
Instructor Level 3, High Performance Driving Education (Instruction)
Harvard Online
Mental Health Counseling/Counselor
CIM | The Chartered Institute of Marketing
Chartered Marketer, Digital Marketing
SKILLS
ABOUT JEFFREY SCHUR
Jeff founded Connecting the Dots, a New York based consultancy in 2010.Clients include: Publicis,(New York-Toronto) Havas,(New York, Toronto, Montreal) McCann, Cundari, Sandbox, Moat, Mercury Media, McMurray/TMG, Manifest Digital, Jackman Reinvents, Aima (Air Canada\'s Aeroplan), Rogers Communications, Cutwater SFO, Mass Minority and MRM McCann.Client brand development and sales include: Wolfgang Puck (Sold to Con Agra), Custom Cleaner (Sold to Henkel) Moat (sold to Oracle). He founded Armory LLC a \"Virtual\" Digital Production company in 2012 serving ad agencies across the US.As MD operations at JWT New York from 2008 he was responsible for all agency operations including Project Management, agency process, workflow, in house production studios and agency technology.He pioneered the Operations Director role, a discipline focused on all aspects of \"how\" work gets done once the “what” is defined. His unique experience includes Global holding companies and entrepreneurial start-up agencies. Honors include a Fellowship from the Chartered Institute of Marketing (UK) in 2006 and a Presidential White House Invitation in 1992 from GHW Bush for anti-drug work. A pioneer of Integrated Marketing, from Jeff led the collaboration of the Omnicom Mercedes-Benz USA team of marketing services companies as well as development of high tech systems to facilitate the diversity of people, processes, production and disciplines to provide truly integrated marketing to Clients.He pioneered the early digital world, co-founding digital production company IQ in 1995 which built the first national dealer website for Mercedes-Benz owning the URL Mercedes-Benzdealers.com In 20••••07 he led Integrated Marketing Operations at JWT and in early recognition of Social Media formed the Emerging Media Department.Prior to re-joining Omnicom in he founded start up agencies in Toronto and New York, both servicing global Clients including Honda and Mercedes-Benz. His Canadian agency won the country\'s highest creative and marketing awards for Honda & Sanyo inter alia. Two spots were voted into \"Hall of Fame\" in Canadian Tire “Bike Story” to the top ten of all time in 2005The New York Festivals AME acknowledged his New York agency for Mercedes-Benz and the Effie\'s for Weight Watchers results.He founded BMWm3TrackExperience in 2022 and applies High Performance Driving Experience to High Performance Business coaching focusing on data, results and ROI.He is NASA licensed, Motorsports Safety Foundation Level 3 certified and PCA, BMWCCA instructor.
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