Jeff Sandstrom
Senior Product Marketing Manager | Driving Revenue Growth through Strategic Go-To-Market Plans | B2B SaaS Specialist | Product Positioning Enthusiast
- Role
- Senior Product Marketing Manager at Relias
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Jeff Sandstrom
Dynamic Senior Product Marketing Manager with over 15 years of experience in bringing software products to market and driving revenue growth through strategic go-to-market planning and execution. Skilled in translating product features into customer benefits and crafting targeted messaging based on differentiated value.Key accomplishments include- Achieved a 10% improvement in win rate and 13% YoY revenue growth through successful market launches- Directed multiple product launches, developing positioning, core messaging, and sales enablement materials- Fostered cross-functional collaboration, aligning product values with buyer needs and integrating insights early into product development.I am passionate about leveraging data to inform strategic decisions and bridging the gap between Marketing and Product teams. My interests also include reading, behavioral economics, and tennis.
Experience
Senior Product Marketing Manager
Dec 2019 — Present · Raleigh-Durham, NC, US
Led a comprehensive go-to-market project for a market relaunch, resulting in 13% YoY revenue growth, 68% YoY increase in deal count, and 10% increase in win rate- Directed multiple product launches, creating positioning and core messaging, developing collateral and web pages, training sales teams, and partnering with Demand Generation for targeted marketing campaigns- Collaborated with Product Managers to align project values with buyer needs, ensuring early integration of buyer insights into the product development process.
Education
UMN Carlson School of Management
Master of Business Administration (MBA), Marketing/Marketing Management, General
2007 — 2016
Product Marketing Alliance
Persona Certified | Masters
UMN Carlson School of Management
Bachelor of Science (B.S.), Marketing
1994 — 1997
Skills
- Saas
- Solution Selling
- Unified Communications
- Telecommunications
- Product Development
- Integration
- Vendor Management
- Business Strategy
- Management
- Partner Management
- Cloud Computing
- Marketing
- Product Management
- Pre-Sales
- Market Analysis
- Sales
- Market Research
- New Business Development
- Voip
- Channel Partners
- Account Management
- Enterprise Software
- Go-to-Market Strategy
- Call Centers
- Architecture
- Selling
- Project Management
- Cisco Technologies
- Strategy
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