Jeff Warhol
Marketing Rainmaker
- Role
- Senior Marketing Specialist at Pricefx
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Jeff Warhol
Senior B2B markeIng leader specializing in partner ecosystems, ABM, and demand generaIon…
Experience
Senior Marketing Specialist
Feb 2021 — Present · Houston, TX, US
Pricefx is a global pricing leader with world-class experts in critical areas shaping today’s business financial landscape by providing dramatically improved price strategy, resulting in higher financial gain and ROI through improved price optimization. The company employs more than 500 people in 17 countries with offices around the world. Marketing SpecialistCharged with supporting the company’s partner ecosystem, specifically working one-on-one with partner executives, partner managers and partner marketing personnel to assure continued success. Support provided includes internal representation, access to market funding opportunities, website visibility, internal and external promotion, and pipeline generation.Key Contributions to the organization:Responsible for Partner Ecosystem Tactical Programming and Sponsorship execution that resulted in:• Dramatically improved overall communication with more than 100 GSI, SI, Tech and Industry partners• Production of more than two dozen partner webinars over three years• Produced webinars which paired partners with their customers to share their unique partnership story roadmap to achieve their successful outcomes• Designed a method that allowed webinar content to be created into professionally finished media with the highest possible production value on a limited budget• Improved webinar registration 10-fold over three years• Higher attendance generated greater net new sales opportunities• Webinar content advanced sales opportunities further into the funnel and ultimately led to more CW deals• Increased partner sponsorship revenue dollars 5x YOY 20••••24• Increased number of partners participating in a global company event from 3 to 25 over three years• Managed sponsorship and exhibit structure that assured partners received the value they invested in• Partner survey revealed out of 25 responses 20 would definitely return to sponsor, 5 might return, zero declines
Skills
- Market Research
- Event Planning
- Online Advertising
- Marketing Communications
- Salesforce.com
- Strategy
- Messaging
- Advertising
- Segmentation
- Analytics
- Integrated Marketing
- Project Management
- Market Analysis
- Management
- Email Marketing
- Marketing Strategy
- Lead Generation
- Marketing
- Leadership
- Competitive Analysis
- Crm
- Product Marketing
- Demand Generation
- Account Management
- B2b
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