Jeffrey Rutherford

About Jeffrey Rutherford

I work as a marketer to design and implement compelling B2B marketing campaigns to move prospective customers through the sales/purchasing process.Salesforce Account Engagement (Pardot)• Extensive experience with Salesforce\'s Account Engagement (Pardot) for over 5 years• 25% increase in yearly sales for four years running at Knowledge Matters leading to the company being acquired. • Implemented Pardot marketing automation to score and qualify leads at RamSoft, a cloud-native radiology software company• Built robust email nurturing campaigns using Pardot to move prospects through the marketing/sales funnel• Designed and executed Pardot workflows for content marketing, email marketing, lead scoring, and social media advertising• Utilized Pardot to manage a steady flow of leads and prospects at Knowledge Matters, an education software company• Proficient in creating marketing automation workflows, including lead grading/scoring, to identify warm leads for sales teams• Experienced in collaborating with sales teams to build a cohesive marketing/sales process using Pardot• Skilled in leveraging Pardot for top-of-funnel content marketing, compelling email campaigns, and nurturing prospects into qualified leadsWith my early years as a journalist and extensive public relations experience, I have writing and editing expertise that allows me to write top-of-funnel content marketing white papers, compelling website copy, email marketing campaigns, and more.Specialties: marketing, lead generation, demand generation, marketing automation, public relations - media relations - social media strategy and implementation

Experience

1. Marketing Manager

   Global Schoolwear

   Jan 2025 — Present

Education

• The University of Georgia

  ABJ, Journalism

  1987 — 1991

Skills

• Press Releases
• Public Relations
• Interviews
• Media Relations
• Books
• Publishing
• Writing
• Strategic Communications
• Podcasting
• Integrated Marketing
• New Media
• E-Commerce
• Online Marketing
• Content Development
• Copywriting
• Publications
• Social Media
• Web Content Management
• Blogging
• Creative Writing
• Publicity
• Social Networking
• Newspapers
• Marketing Communications
• Social Media Marketing
• Digital Marketing
• Marketing
• Corporate Communications
• SEO
• Crisis Communications