Jeff Rummer

About Jeff Rummer

I’m an executive-level marketing and technology leader with the hands-on experience to…

Experience

1. Sr Director Global Digital Strategy & Marketing Operations

   Edwards Lifesciences

   Apr 2022 — Present

   As the global digital lead for the nearly $1B Surgical business, I\'m tasked with establishing best-in-class digital marketing and operations capabilities within our group as well as influencing and integrating across the enterprise matrix. I\'m responsible for strategic, programmatic and operational responsibilities related to patient and HCP digital demand and marketing operations objectives, including acquisition, engagement and acceleration. This dual-focused role encompasses marketing-related measurement, planning, processes, infrastructure, data-management, MAP administration as well as integrated channel strategy, campaign architecture and execution. Results:• Delivered new campaign framework including justifying new campaign leader role and global/regional campaign process• Introduced OKR methodology to global organization to drive alignment and clarity• Launched global analytics project phase 1 showing website, Marketo and SFDC data• 100% Cleansed and appended Marketo & SFDC database w/ addition of 24k contacts in target personasTechnology:• Mapped enterprise MarTech stack• Onboarded and integrated Workboard for OKRs• Built requirements for ABM, Video, MRM and Sales Enablement projectsLeadership:• Global Digital Council representative for Surgical Business Unit• Surgical Digital lead for Enterprise Web CMS project• Project lead for Surgical HCP LMS Platform

Education

• The University of Tennessee at Chattanooga

  Master of Business Administration - MBA, incomplete; Business, Management, Marketing, and Related Support Services

  2003 — 2004

• The University of Tennessee at Chattanooga

  BS, Marketing

  1999 — 2004

• Auburn University

  incomplete, Business, Management, Marketing, and Related Support Services

  1999 — 1999

Skills

• Crm
• Marketing Management
• User Experience
• Microsoft Excel
• Facebook
• Event Planning
• Marketing Automation
• Project Management
• Promotions
• Event Marketing Strategy
• Marketing Communications
• Public Relations
• Graphic Design
• Brand Management
• Market Research
• Digital Marketing
• Copywriting
• Online Advertising
• Social Media
• Budgets
• Online Marketing
• Press Releases
• Creative Direction
• Direct Marketing
• Automation
• Personal Branding
• Advertising
• Marketing Budget
• Integrated Marketing
• Brand Development
• Strategic Partnerships
• Management
• Strategic Planning
• Event Management
• SEO
• Content Marketing
• Eloqua
• Adobe Creative Suite
• Marketing
• Email Marketing