Jeff Rosenplot

Head of Marketing, Communications, and Development @Aspiranet

Developed strategic marketing and fundraising direction for the largest social services nonprofit in California, including an increase in revenue streams from donations, corporate partnerships, and advertising. Developed and implemented a comprehensive marketing plan Included organizational restructuring, mission statement development, brand direction and messaging, and comprehensive marketing strategy (web, print, social, multimedia, and earned media) with a very limited budget; owned website and social media content, including targeted landing page development. Led internal stakeholder process development Was instrumental in building a Microsoft SharePoint intranet system for the agency, including structure, content, and ongoing training; led process improvement initiatives agency-wide; developed training processes for multiple endeavors. Increased foster family applications and placements Through targeted Google PPC and social media advertising, increased foster family applications statewide from 400 to annually; increases in applications included hard-to-place foster children, including those with medical and behavioral issues. Increased donations and community partnerships Working with staff and donors in each of the 33 individual California communities Aspiranet serves, I increased all donation metrics, including the number of individual donors, the overall donation value, the number and variety of grants received, and the number of corporate partnerships. Expanded staff skills through group and individual training Created training programs for a wide range of staff skill-building initiatives, including the use of social media, reputation management, elevator pitches, and software training, including Microsoft Forms, Microsoft SharePoint, WordPress editing, and Wix website editing. Led staff recruitment and retention efforts Developed staff recruitment and successful retention campaigns to secure hard-to-fill positions.