Jeff Nowak
Market Research / Content Strategy / Data Scientist
- Role
- Vice President Research & Content Strategy at Responsory, A Johnson Direct Company
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Jeff Nowak
Brand Marketing / Content Development / Digital Content Editing /…
Experience
Vice President Research & Content Strategy
Responsory, A Johnson Direct Company
Jul 2023 — Present · Brookfield, WI, US
I joined forces with Responsory to provide innovative data-driven marketing solutions through our proprietary AI and machine learning research. Our goal: Provide a deeper understanding of customer mindsets and accelerate clients’ marketing strategies.As the founder of Rocket Man Digital/Rocket Labs 360, we were a longtime partner of Responsory for trusted consumer insights. Now, I get to bring our proprietary methodology in-house so we can help more marketers succeed with answers to their most perplexing questions. We mine millions of data points for the most in-depth B2B and consumer market research to help marketers confidently make decisions that accelerate results. For me, this ground-breaking research methodology all began with content strategy – targeting the wants and needs of consumers with the most relevant content that drives them to take action. With the talent of Resonsory’s digital agency behind this data-driven research capability, we will be able to help more marketers in all business sectors succeed.
Education
University of Wisconsin-Milwaukee
Bachelors, Mass Communications
1982 — 1986
Marquette University
Masters, Journalism/Photo Journalism
1989 — 1995
Skills
- Magazines
- Teaching
- Editing
- Social Media
- Social Media Marketing
- SEO
- Journalism
- Storytelling
- Content Execution
- Digital Media
- Books
- Video
- Publications
- Custom Publishing
- Content Marketing
- Content Strategy
- Editorial
- Publishing
- Multi-Channel Marketing
- Digital Strategy
- Multichannel Strategy
- Strategy
- Cms
- Content Management
- Marketing
- Web Content
- Creative Direction
- Art Direction
- Online Marketing
- Content Development
- Corporate Communications
- Public Speaking
- Corporate Publishing
- Content Creation
- Digital Marketing
- Email Marketing
- Visual Storytelling
- Marketing Communications
- Blogging
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