Jeff Rivait
Senior Global Product Marketing Manager - Minecraft at Microsoft
- Role
- Senior Product Marketing Manager - Minecraft Franchise Marketing at Microsoft
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Jeff Rivait
A creative and strategic marketing leader with twenty years of experience in the video game industry delivering impactful business results through player focused strategies, collaboration and innovation.
Experience
Senior Product Marketing Manager - Minecraft Franchise Marketing
Jul 2020 — Present · Seattle, WA, US
Marketing lead for global Minecraft brand and franchise level campaigns and key initiatives in events, experiences, video/broadcasts, social impact, and strategic planning – bringing Minecraft to life in new creative ways.Marketing leader for Minecraft Live - our annual global broadcast event that reaches hundreds of millions of Minecraft players around the world, becoming one of the biggest shows at Microsoft and the gaming industry. Have continually evolved the program on an annual basis with new innovations to drive annual growth across views, engagement, and active players.Leading franchise & brand wide campaigns such as Minecraft’s upcoming 15th Anniversary and unannounced initiatives. Previously led Minecraft’s 10th Anniversary plan in 2019 which resulted in significant incremental revenue, engagement and drove step-change growth for the franchise over the following three years.Created social impact campaigns that have generated over $2.5M in donations, 17 tons of e-waste recycling and millions of video views across a variety of campaigns in support of sustainability and equity related causes to achieve our mission of Building a Better World.
Education
University of Windsor
Bachelor's Degree, B. Comm - Marketing
1999 — 2003
University of Windsor
Master of Business Administration - MBA, Marketing
2004 — 2006
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