Jeff Richards

About Jeff Richards

I love puzzles. Always have. Jigsaw puzzles, Sudoku, crossword, escape rooms, how to turn attribution data into an actionable conversion campaign with new audiences, anything that requires insatiable curiosity, unbound creativity, and critical thinking.I have spent 20-plus years aligning internal resources and stakeholders around efficiently and expertly solving a constant flow of sales and marketing puzzles, big and small, to drive brand, shareholder and stakeholder value and I’ve loved every second of it. How can we build a product launch campaign that drives awareness and consumer engagement, double-digit brand lift with key demographics, AND exceeds the most aggressive revenue goals in the organization’s history? How do we plan and execute a one-day celebration for a million people in less than two weeks in a city that’s never seen anything on that scale before? How do we double creative output without doubling the resources, and at the same time level up the already award-winning creative in the process? Rolling sleeves up with smart, skilled and invested teammates every day to solve these puzzles and hundreds more through data-informed creativity and collaboration is what springs me out of bed with anticipation and a smile that energizes my family and my teammates.Creativity is indeed contagious, and so is collaboration. Everywhere I’ve worked, I have been a tone-setter. Building relationships and alliances through trust, kindness, well-informed insights and hard work has been my secret sauce. I’ve won awards, crushed revenue goals and other KPIs, created events for a million or for one, built industry-leading brand experiences across the globe and developed critically-acclaimed content and revenue-driving campaigns, and I’ve always done that – whether from the driver’s seat or as a partner – in collaboration with others. That’s the best part of my work life.

Experience

1. Sr Director, Marketing - Elysian Brewing Co

   Anheuser-Busch

   Jan 2024 — Present · Seattle, WA, US

   Head of brand & marketing for the nation\'s #4-selling IPA, Anheuser-Busch\'s #1 Craft IPA & Washington state\'s largest craft brewery. Building consumer-insight-driven strategic brand & marketing plans, national media & PR campaigns, product innovation strategy & product launch plans, & local, regional & national sponsorship activation strategies. Partnering with Sales to drive double-digit volume & revenue growth, industry-leading product innovation, & high-functioning wholesaler & retailer partnerships.Oversee brand, design, trade marketing & consumer engagement/experiential marketing teams.

Education

• Seattle Pacific University

  Master of Arts

• Seattle Pacific University - School of Business and Economics

  Minor

• Seattle Pacific University

  BA

Skills

• Event Management
• Sports
• Project Management
• Sports Marketing
• Ticket Sales
• Sponsorship
• Social Media Marketing
• Digital Marketing
• Facebook
• Marketing Communications
• Event Planning
• Media Relations
• Fundraising
• Marketing
• Marketing Management
• Entertainment
• Advertising
• Social Media
• Direct Marketing
• Social Networking
• Sports Management