Jeffrey Nicholas

About Jeffrey Nicholas

I am a strategic, creative, and driven professional with a seasoned marketing background, a history of fueling sustained revenue growth, and a talent for aligning teams around common goals. I combine over 14 years’ experience providing marketing leadership, vision, and strategic direction for multiple high-profile organizations; leading high-ROI demand generation initiatives that facilitate significant and sustainable business growth; delivering an optimized customer experience across all marketing channels; working with creative teams to deliver high-impact marketing collateral that ensure product success; and carefully shaping the processes and policies that sustain an efficient, productive, and highly competitive organization. I am an agile thinker who is highly adaptable and quick on his feet. In today’s rapidly evolving marketing space, what worked yesterday may not work tomorrow. I have the experience and the dexterity to stay one step ahead of change, shift gears when the context calls for it, respond effectively to evolving industry trends, and drive my organization to success. I am a proficient multitasker with the ability to learn, unlearn, and relearn; because success is less about what you already know and more about expanding your knowledge base. I have the agility to pick up new skills, adapt them to my needs, and respond to challenges with competence and conviction. I have the communication skills to clearly articulate my vision, persuade people to take action, and get the ball rolling in the right direction. Whether I’m sending out emails, communicating with a partner, negotiating with a vendor, or anything in between; I communicate quickly, accurately, and effectively. Key Skills Strategy Formulation & Execution Omni-Channel Product Marketing Project & Program Leadership Data Analysis/Customer Insights Team Leadership & Development Process Improvement/Optimization Go-to-Market Strategist Cross-Functional Collaboration Brand Messaging & Development Team Leadership & Development Top-Tier Communication Skills

Experience

1. Brand Manager Product Marketing Manager Communication Manager

   Schindler Elevator Corporation (U.S.)

   Jan 2015 — Present

   As Product and Brand Manager, I am accountable for leading a 5-member team to orchestrate product marketing, content creation, design, and internal/external communication efforts. To carry out my mandate, I develop and execute a suite of marketing and brand initiatives to drive product adoption, fuel sales growth, and facilitate commercially successful product launches.Some of my contributions include: Built and led a dedicated in-house creative team to produce story-driven marketing assets including sales sheets, slides, videos, graphics, brochures, fact sheets, and advertisements. Contributed $200K+ in YoY cost savings by in-housing the creative team and asset development process. Expanded the team’s scope from traditional communications to design, creative services, and product marketing. Maintained a 100% retention rate for team members; enabled 2 direct reports to promote to progressively senior positions. Defined the brand’s strategy and creative direction; ensured strict alignment with brand standards (tone, voice, values) in all marketing initiatives. Established a traditional and digital marketing strategy, resulting in 3K+ annual sales leads. Manage national event and education programs, resulting in 2K+ quality leads annually. Recognized with the “Prime Player” Award (Q1 and Q4, 2023). Leveraged off-the-shelf software to create custom local office applications that improved customer communications by 75% for 20+ sales offices. Manage partnerships with high-profile organizations (including NJ Devils, Prudential, Miami Heat, and Charlotte Hornets); collaborate on diverse marketing initiatives, resulting in 10K+ annual impressions. Conduct market research to refine the brand’s value proposition and inform marketing efforts. Maintain relationships with creative agencies. Drove a 20-30% improvement in vendor-related costs and content creation cycles. Manage and administer a $1.2MM+ budget.

Education

• Fairleigh Dickinson University

  Master of Fine Arts (MFA)

• Rowan University

  Bachelor's degree

• Rowan University

  Master of Business Administration (MBA)