Jeffrey Klein
Specializing in creating comms that engage, empower, educate, and retain customers!
- Role
- Retention Marketing Manager at Healthfirst
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Jeffrey Klein
Lifecycle marketing professional with 10+ years\' experience building CRM campaigns from the ground up.Experienced in vetting and onboarding new marketing tech including ESP/CRM platforms, referral programs, and partnering with BI teams to onboard/sync CDP platforms (e.g. Segment)Focus: Email/SMS journeys, experimentation/testing, cohort analysis, dashboards, and analytics, segmentation and personalization in prospect, customer, and lapsed campaignsCreative, analytic, strategic, and great with techThrives on small teams with a startup mentality that loves to collaborate
Experience
Retention Marketing Manager
Oct 2022 — Present · New York, NY, US
Lead retention marketing with migration, renewal, email, and SMS strategy- Develop retention marketing strategies to renew customers via email and SMS- Introduce compelling offers to migrate customers into a new plan via weekly comms- Create member-facing communications to educate, empower, and retain customers- Strategize and manage SMS and email outreaches with an emphasis on A/B testing (200K list-size)- Introduced SMS A/B tests comparing response rates with traditional outbound call blasts (SMS outreaches in August 2023 produced 2.5x response rate in its initial test run: 11.1% vs. 4.4%)- Proficient with Tableau and work closely with our BI team to produce actionable dashboards (Key KPIs include customers migrated, customers renewed, customer phone calls, and SMS engagement)- Adding digital tools such as QR codes to traditional direct mail communications to drive customers to landing pages, videos, and surveys.
Education
Penn State University
BS, Marketing
Skills
- Customer Retention
- Analysis
- Content Discovery
- Audience Development
- Email Marketing
- Direct Mail
- Creative Direction
- Online Advertising
- E-Commerce
- Crm
- Marketing Strategy
- Omniture Web Analytics
- Shopping Cart Optimization
- Segmentation & Targeting
- Website Abandon Program Development
- Test & Target
- Promotions
- Subject Line Testing
- Management
- Account Management
- Customer Engagement
- Online Merchandising
- Website Conversion
- Content Strategy
- Retention Marketing Strategy
- Content Management
- Ms Office
- Powerreviews
- Exel
- Powerpoint
- Word
- Website Copy
- A/B Testing
- Multi-Channel Marketing
- Basic Photoshop
- Basic Html
- Digital Strategy
- Landing Pages
- Microsoft Word
- Marketing
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