Jeffrey Beeson

About Jeffrey Beeson

Enterprise leader with 15+ years of experience driving digital, customer and brand strategy within highly regulated and complex organizations. Proven ability to translate executive strategy into scalable platforms and customer solutions that balance customer experience, compliance and trust. Known for partnering closely with executive leadership, legal, and regulatory teams to modernize customer engagement, data, and marketing technology while managing enterprise risk. Background spans digital platforms, data and analytics, martech ecosystems, brand development, product marketing, and cross-functional change leadership.

Experience

1. Sr Manager (Cx, Messaging, Digital Platforms)

   Evergy

   Dec 2022 — Present · Kansas City, MO, US

   Lead enterprise-wide digital and customer transformation initiatives supporting millions of customer interactions annually across regulated and competitive markets.• Own strategy and governance for customer digital platforms, customer communications, data, analytics, and marketing technology, ensuring compliance while modernizing customer experience.• Partnered with regulatory, legal, IT, and executive leadership to align customer-facing transformation with regulatory requirements, risk management, and brand trust.• Direct cross-functional teams spanning brand, product marketing, digital, analytics, and platform operations, driving adoption of scalable systems and operating models.• Serve as advisor on customer communications, regulatory narratives, and enterprise reputation during periods of change.• Standardized measurement frameworks and analytics to improve decision-making, performance visibility, and ROI across customer and digital initiatives.• Lead all residential and business utility product marketing strategies, including for EVs,online tools, TOU rates, demand response, renewables, energy efficiency, AMI reports

Education

• University of Missouri-Columbia

  Master's, Strategic Communication

• University of Missouri-Columbia

  Bachelors of Arts, Communication

Skills

• Social Media Marketing
• Facebook
• Event Management
• Crisis Communications
• Adobe Creative Suite
• Editing
• Newsletters
• Communication
• Google Analytics
• Corporate Communications
• Press Releases
• Public Speaking
• Strategic Communications
• Social Media
• Advertising
• Journalism
• Marketing
• Public Relations
• Internal Communications
• Media Relations
• Mergers & Acquisitions
• Investor Relations
• Marketing Strategy